"Get ready: an exciting new offering that’ll change the way you think about hoppy beers is coming your way. The brewers at New Belgium have created a new style of IPA: The Hemperor HPA. With the popularity of hoppy beers, our brewers are always on the lookout for different hop varieties and the complexities and flavors new strains can bring. That’s where hemp comes into the picture. Without getting too nerdy, we found a unique way to recreate hemp terpene flavors in a beer, which complement the inclusion of hop flavors and hemp hearts (seeds) in a brand new, delicious way—not to mention this beer is extremely dank! The flavors and aromas are so unique that it’s a style unto itself, hence HPA."