Tell Me About Beer Events
InBev warns of tougher beer market
InBev recently alerted investors to a rocky road ahead with rising costs in production, more or less saying, that they’re leveraging The Merger with Anheuser-Busch to “offset rising packaging, shipping and grain costs.” Sales in the UK are flat, but booming in other parts of the world, like Brazil. Yet, their second quarter profits were up due to less taxes. “‘Rising costs continue to put pressure on our margins,” said chief executive Carlos Brito. InBev sees some easing ahead, saying costs should moderate by the end of the year.”
Beer goggles are real, people
The University of Bristol, UK, recently did a controlled study that proves “beer goggles” are real. Here’s what they did: “They randomly assigned 84 heterosexal students to consume either a non-alcoholic lime-flavoured drink or an alcoholic beverage with a similar flavour. The exact amount of alcohol varied according to the individual but was designed to have an effect equivalent to someone weighing 70 kilograms drinking 250 millitres of wine—enough to make some students tipsy. After 15 minutes, the students were shown pictures of people their own age, from both sexes. Both men and women who had consumed alcohol rated the faces as being more attractive than did the controls (Alcohol and Alcoholism, DOI: 10.1093/alcalc/agn065). Surprisingly, the effect was not limited to the opposite sex—volunteers who had drunk alcohol also rated people from their own sex as more attractive.”
Video games are much more concern than beer
Video watchdog group, What They Play, says that when it comes to their children, parents are more concerned about violent (or “mature”) video games than they are about other such things as smoking pot, watching p*rnography or drinking. Hmm. Interesting. “The deleterious effect of video games gets more press coverage than beer, so it makes sense to me. Also, most parents haven’t played ‘GTA,’ but most have had a beer. So they are less concerned about the devil they know than about the devil they don’t know,” Michael Pachter, a Wedbush Morgan analyst told TechNewsWorld.
Get a DD
The Citizen-Times reports that the “Booze It or Lose It” campaign will be in full force from now through Labor Day weekend with more patrols and checkpoints.
