Someone sent us this today. Seems about right.

Via Beernews.org:

EXPERIENCING THE WORLD ONE PINT AT A TIME
DISCOVERY CHANNEL RAISES A GLASS FOR BREWED, NEW SERIES ON THE WORLD OF BEER ANNOUNCED FOR FALL 2010

(Silver Spring, MD) – Beer is the drink of the masses. If you look into a glass of beer you can see the past, present and future of mankind. Cicero lauded it, Genghis Khan fought for it and now Discovery Channel celebrates it with a world premiere series, BREWED, exploring the culture, history and variety of beer.

Meet Sam Calagione: maverick entrepreneur, family man and owner of Dogfish Head Brewery in Rehoboth Beach, Delaware. As an ambassador to the world of craft beer, Sam travels the world to experience what every culture brings to its own special brew.

In BREWED, Sam shows viewers the other side of the bottle, sharing the stories of beer sub-cultures as well as exploring life inside The Dogfish Head Brewery. BREWED goes behind the scenes at Dogfish Head as Sam’s merry band of creative brewmasters concoct new taste varieties.

“BREWED taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations,” said Clark Bunting, President and General Manager of Discovery Channel.

Running a successful business also requires inspiration, so BREWED hits the road for the ultimate beer tasting road trip. Along with archeologist and beer expert Pat McGovern, Sam sets out to recreate “ancient ales” that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the “first tomato based beer.” And back home, Sam is tasked to come up with a commemorative beer called “Bitches Brew” to celebrate the 40th anniversary release of Miles Davis’ famous recording.

“Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work,” said Calagione.

BREWED is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel.

About Zero Point Zero

Zero Point Zero is a television and film production company founded in 2003 by Executive Producers Chris Collins and Lydia Tenaglia. Since its inception the company has produced over 300 hours of nationally and internationally airing television programs, including the critically acclaimed and award winning series: Anthony Bourdain No Reservations and Diary of a Foodie. In 2009 Zero Point Zero received five EMMY nominations, including a primetime nomination for Best Non-fiction Series for Anthony Bourdain No Reservations series and a win for Best Cinematography. Other recent productions include the 2009 EMMY-winning Diary of a Foodie and 2010 EMMY nominated, Adventure’s with Ruth for PBS; the 2010 series, Brewed, for Discovery and Frontierman for History Channel. This year the company will produce a landmark 100th episode of No Reservations, which features celebrity chef and New York Times best-selling author Anthony Bourdain’s travels and explorations of food and culture around the world. Specializing in distinct storytelling with a handcrafted look and feel Zero Point Zero has produced television shows in over 100 countries around the world.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

Our beer writer friend from Charlotte, Rick Lyke (of Lyke2Drink), made Dr. Sanja Gupta’s CNN video health report today with his Pints for Prostates Campaign! That rawks! Congrats, Rick!

Today is the last day to vote in the MountainXPress “Best of WNC” poll. If you please, vote for Bruisin’ Ales for “Best Beer Selection”; “Best Beer Store”; and you really want to humor us, give a shout for “Best Blogger” and “Best Twitterer.” That would really help validate our existence. Also, we would really, really like a purple wig. For reals.

Don’t steal beer in Austin (or anywhere)
You’ll get shot and your body will taken away and left in a vehicle.

“Boutique” beers are all the rage, apparently
We have no effing clue what a “boutique” beer is (Reuters, we’re talking to you), but apparently the economy has created a “perfect storm” for craft beer sales. “I wouldn’t say that (beer) has the same complexity (as wine), but it’s not supposed to,” said Saillard, who is French. “It’s unpretentious. You don’t need to know the grape.” And that’s not true either, but anyway, it’s good news, yes?

Some Chicago Cubs fan threw a beer at the Phillies
Bad sportsmanship. Not news.

Gluten-free beers will now be labeled as such
The FDA is taking over labeling for gluten-free beers, which will list all the ingredients in the beer. Nutritional labels on beer have been debated for some time, but for now, we think this is just a health/safety precaution.

Phelps, Phelps, Phelps
Problem child. If you live in $1.7 million dollar mansion, you can probably afford a designated driver. Just sayin’.

And this, just because:

Not feeling so creative on the writing front today, so here is hubby’s YouTube debut. Awesome! (Whole Asheville trip write-up here.) Been Tweeting, though, because that’s sort-of brainless. Twitter can be really funny if you pull out random stuff. So here is a montage of scrumptious tidbits my fellow Tweeps shared today.

@justinthesouth: have you seen this? http://bit.ly/CTeQ

@servo3000: I need someone in Tallahassee that can carve something out of a block of cheese.

@itswendylou: @bruisinales we need to spread the gospel of #milkthistle

@RaiseYourPints: Mississippi needs your help! http://raiseyourpints.com/join

@FireflyVodka: A protest I can get behind… “Obama – Bring Back Arrested Development!”

@fullsteam: Four years ago today, we popped the cap on #beer in NC! Congrats to all. Raise a pint today!

@PasteMagazine: It’s Always Sunny In Philadelphia Christmas Special http://bit.ly/1662Ga

@bruisinales Great input on @ratebeer: “Saying ‘Belgium beer’ is like saying ‘America beer’ or ‘Germany beer.’ Horribly, grammatically incorrect.”

@joeyflash: Is it weird that I’m really enjoying this rerun of desperate housewives?

@ssspoonah: When I am in a foul mood, I just need to watch this and then I’m ok again. http://bit.ly/JEvHW

@jakebible: Les Paul shall be missed. I shall shred on my uke tonight in his honor.

RIP Les Paul.

THE PAID EVENTS FOR THIS WEEKEND ARE SOLD OUT.

Happy Friday the 13th!

Finally, we get to announce our “big news” we’ve been hinting about for a few months now. Sam Calagione of Dogfish Head is coming to Asheville! And not just for a dinner, we snagged him for an entire weekend. There will be three events planned, giving you plenty of chances to meet the man behind the “off-centered ales.” The full press release is below with more details to follow next week!

March 13, 2009

ASHEVILLE, NC—Bruisin’ Ales (www.bruisin-ales.com), the third top beer retailer worldwide by RateBeerBest 2009, is pleased to host Sam Calagione, founder and President of Dogfish Head Craft Brewed Ales in Milton, Del., for a “Dogfish Head Mountain Weekend” in Asheville, May 15-17.

Well-known in the Brewniverse, Sam is one of America’s most vocal supporters of the craft beer movement-which is booming in Asheville-creating what he calls “off-centered ales for off-centered people.” He is also the author of three books: Brewing Up A Business, Extreme Brewing, and He Said Beer, She Said Wine, co-authored by Marnie Old. He has most recently been featured in The New Yorker and seen on NBC’s “The Today Show.”

The weekend will begin on Friday evening with a private tasting, talk, and book signing with Sam at Bruisin’ Ales. Saturday evening is Pint Night at The Thirsty Monk (www.monkpub.com) with a special “Brewer’s Choice” line-up on draft. The weekend will culminate on Sunday with the off-centered “Dogfish Head Beer Brunch” at Zambra (www.zambratapas.com), featuring a gastronomic six-course menu with Dogfish Head’s 90 Minute IPA, Red & White, Immort Ale, Midas Touch, Palo Santo Marron, and another super-secret brew.

The Friday private tasting and Sunday brunch will be ticketed events. The Pint Night is free to attend. All information, including times, full brunch menu, and ticket information will be posted at the Bruisin’ Blog, www.bruisin-ales.com/beerblog.

My answer is: Janice
What Muppet would you want to have a beer with?

Foothills Sexual Chocolate Release
Tomorrow morning, in Winston-Salem, is the release of the highly-rated Sexual Chocolate Russian Imperial Stout from Foothills Brewing. Get there early, as bottles will start selling at 11:00 a.m. Here are the details for you beer travelers out there:

• $15 per bottle
• NO RESERVING SPACES IN LINE for spouses/friends
• Bottle limit is 4, any left—2 per person
• Park on 4th Street or in our rear lot on Holly Avenue.
• If you are planning to drink on the street, please be discreet and courteous with empties.
• In case of rain or extreme cold, lineup will occur inside

Beer auction for displaced workers
The folks at The Brick Store Pub are about to open their new gastropub, Leon’s Full Service. The first pint, however, will not be served at the bar. Instead, the first pint is up for auction on eBay as a benefit to displaced workers of the Trackside Tavern and 5th Earl Market—two nearby businesses in Decatur that were recently destroyed by a fire. The cool thing is that the bidding is already over $1,000. Beer people are nice people.

Mississippi prefers to stay behind the times
MEBA (Mississippians for Economic and Beverage Advancement), the grassroots organization aimed at raising the ABV limit on beer in Mississippi, has died in the state’s Senate Finance Committee. ”These are prohibition-type laws, there’s no way around it,” he [co-founder, Todd Parkman] said. “We were the first state to accept prohibition and the last to get rid of it.” *sigh*

Tomorrow’s the biggest game in football—Superbowl XLIII. Who are you cheering for? We’ll be rooting for the Steelers, since we lived in Pennsylvania. And, because of that we’re offering 5% off all PA breweries this weekend (Sat/Sun)!

What goodies can you get with that?

STOUDTS American Pale Ale
STOUDTS Double IPA
STOUDTS Fat Dog Stout
STOUDTS Gold Lager
STOUDTS Pils
STOUDTS Scarlet Lady ESB
STOUDTS Triple
STOUDTS Winter Ale*
VICTORY Baltic Thunder
VICTORY Golden Monkey (750ml’s)
VICTORY Hop Devil
VICTORY Hop Wallop*
VICTORY Old Horizontal*
VICTORY Prima Pils
VICTORY Storm King
VICTORY V-Saison (750ml’s)
VICTORY V-12
WEYERBACHER Blasphemy*
WEYERBACHER Blithering Idiot
WEYERBACHER Double Simcoe I.P.A.
WEYERBACHER Heresy*
WEYERBACHER Hops Infusion
WEYERBACHER Insanity*
WEYERBACHER Merry Monks Ale (750ml’s)
WEYERBACHER Muse*
WEYERBACHER Old Heathen Imperial Stout
WEYERBACHER QUAD*
WEYERBACHER Slam Dunkel*
WEYERBACHER “12″*
WEYERBACHER “13″*

In completely unrelated business, Jason was on WLOS last night and this morning in the Absolute Le segment, “Do you have a second?”, featuring local businesses doing one-second commercials, a la Miller’s big advertising plan for the Super Bowl. Very clever! (And some free WLOS lovin’.) He’s wearing one of our boxing gloves and “punching” the camera while saying “Bruisin’ Ales.” Then, he got an extra spot in which he laments the end of football season. We believe the complete quote was: “It’s sad.” Man, that is great television right there. We hope WLOS posts a video of the spot! Jason can’t live without his football. This half would just like to see the TV room without the Fat Head.

And just in time for the Big Game Weekend, here are your new beers. (Go Steelers!)

ABITA Abbey Ale
ABITA Andygator
ALLAGASH Interlude ’08
FOUNDERS Double Trouble IPA
FOUNDERS Imperial Stout
SHIPYARD Imperial Porter
SHIPYARD Barleywine
SIERRA NEVADA Bigfoot*
SIERRA NEVADA Early Spring Beer
SIERRA NEVADA Torpedo Extra IPA