Moog Filtered Ale, on Sale Until the End of July, Creates a Buzz in Its First Month
July 1, 2010 – The limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog, has been selling at record rates, according to the Asheville Brewing Company and the Bob Moog Foundation, partners in creating the beer. Its launch on May 27 coincided with the late inventor’s 76th birthday. Proceeds from all sales go to support the Foundation’s mission to teach science through music.
Moog Filtered Ale will be sold only until July 31, after which it will no longer be available. It is retailed via shipping nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales. It’s also sold in bottles at Greenlife Grocery, Earth Fare, Hops & Vines, and Bruisin’ Ales, and it’s available on tap in various locations throughout Western North Carolina, including Asheville Pizza Company, the Orange Peel, and Lucy Otter.
Asheville artist Phil Cheney designed the bottle’s original label, which shows Bob Moog leaning over a keyboard with his head surrounded by knobs, cables, and musical notes. The beer has gotten rave reviews not only for its taste, but for the benefit it supports:
“We love the idea of paying tribute to a great pioneer like Bob Moog with a beer. What higher honor is there? Moog Filtered Ale is a good session beer for drinking with coworkers after a hectic day of work. And that session can be made even more enjoyable by admiring the awesome label.”
“I can’t recall shipping any one beer to so many states before. Clearly the bond between musicians and beer speaks volumes with the sales success of Moog Filtered Ale.”
— Julie Atallah, Owner, Bruisin’ Ales (RateBeer 2010’s #3 Beer Retailer Worldwide)
“Moog Filtered Ale is definitely the fastest selling beer we’ve ever produced, a testament to Bob Moog’s connection with people all over the world and to the beer’s great taste. The high volume of sales confirms that synergistic combination. Add the fact that it supports an essential non-profit organization, and it’s a win-win for all.”
— Mike Rangel, President, Asheville Brewing Company
“This stuff is really tasty. I’d better stock up so I have plenty on hand before it disappears in a few weeks.”
— Geary Yelton, Contributing Editor, Electronic Musician
“My father would have loved the taste of this beer and the concept behind it. He’d be delighted to have a brew all his own.”
— Michelle Moog-Koussa, Executive Director, Bob Moog Foundation
Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups, they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music and to eventually build a Moogseum.
“Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It’s a very accessible beer that reflects the ingenuity and creativity behind the Moog legacy. I’ve been a fan of Bob Moog since college, and I am excited to present a beer in honor of an American pioneer,” says Doug Riley, brewer and part owner of the Asheville Brewing Company.
Asheville Brewing Company President Mike Rangel says, “We are thrilled to be working with the Bob Moog Foundation to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s MoogLab outreach project. We are proud to be joining some of the larger beer companies in supporting important educational work in our community. Moog Filtered Ale is absolutely the most exciting project our company has been involved in.”