…BREAKING NEWS…THIS JUST IN…

Things just keep getting better around Asheville! We’re getting more fun visitors this weekend at the shop!

This upcoming Saturday, December 10, we’ll be hosting a special afternoon tasting. Join us in welcoming Terrence Sullivan, Brewmaster of Sierra Nevada Brewing Co., to the humble storefront! He’ll be with us from 2:00-4:00 p.m. pouring all the Ovila Series, as well as Celebration, for the holidays.

What’s the Ovila Series, you say?

A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila brings the centuries-old monastery brewing tradition to America. A portion of the proceeds from this ale goes toward the restoration of the historic Santa Maria de Ovila chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plans crumbled, these historic stones will rise again in a California Cistercian abbey.
Celebration Ale
“The long, cold nights of winter are a little brighter with Celebration^® Ale. Wonderfully robust and rich, Celebration^® Ale is dry-hopped for a lively, intense aroma. Brewed especially for the holidays, it is perfect for a festive gathering or for a quiet evening at home.” [6.8% abv]

Ovila Abbey Dubbel
“Ovila Abbey Dubbel is brewed in the abbey tradition, and perfect for the re-birth of spring. Clear and deep copper in color, this Abbey Dubbel has a complex and rich malty sweetness with hints of caramelized sugar. The aroma is a heady and layered mix of fruit and spice, with hints of clove, raisin, and black pepper from the use of an abbey style yeast.” [7.5% abv]

Ovila Saison
“A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila Abbey Saison brings the centuries-old monastery brewing tradition to America. Ovila Abbey Saison is complex and contemplative-but also refreshingly dry and drinkable. With earthy and spicy aromas, this rustic Saison has note of green grass and a faint citrus tang. The body is light and layered with fruit and spice accents and a dry, peppery finish. A portion of the proceedsfrom this ale go toward the restoration of the historic Santa Maria de Oliva chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plan crumbled, these historic stones will rise again in a California Cistercian abbey.” [7.0% abv]

Ovila Quad
“Ovila Abbey Quad is rich and complex with layers of flavor including notes of intense dark fruits, and caramel-like maltiness. Rich and complex, this ale should be shared among friends in the true spirit of the season. ” [10.4% abv]

We’re so happy about this! For all your beer travels, you can now call 1-800-359-7951, or follow this link to the Marriot Renaissance in DOWNTOWN Asheville at a discount Bruisin’ Rate with ResLink! The Renaissance is located just one block behind Bruisin’ Ales and is walkable to any sites located in the downtown area.

A little bit about the hotel:

Love or hate it, it’s here! The 32nd Bele Chere weekend.

We are open limited hours for Bele Chere this weekend—12-5pm on both Friday and Saturday. Support your local breweries at the tent or come on down to the shop for a cold one. If you are at the festival and planning to have your brew on the street, you are required to have a wristband.

We will also have bottles of water for $2.

The store will be open Sunday regular hours, but please remember Sunday is alcohol-free at Bele Chere.

In the constant struggle to make room for beer, we are having a big-ass SALE on all beer books! There are some great ones here covering brewing, beer guides, cookbooks and history. Take your pick!

• He Said Beer, She Said Wine
• Extreme Brewing
• The Brewmaster’s Table
• The Good Beer Book
• Beer Drinkers Guide to Munich
• Stephen Beaumont’s Brewpub Cookbook
• Good Bottled Beer Guide
• A Beer History
• Prost: The Story of German Beer
• Cooking With Beer Season By Season
• Bartender’s Beer Cookbook
• Travels With Barley
• Man Walks Into A Pub
• Ambitious Brew
• I Love You More Than Beer (novelty)

Happy American Craft Beer Week, everybody!

It’s our favorite week of the year: American Craft Beer Week! Yup, an entire week devoted to our favorite beverage of all time. Join us on Thursday night for the Terrapin Beer Co. dinner co-hosted by Bruisin’ Ales and Zambra with guest Brewmaster, Spike Buckowski. We’ll be celebrating on Friday, too, with an in-store event for beer floats—Craggie Brewing’s Antebellum Ale + The Hop’s Antebellum Ale ice cream.

Check the Mountain XPress round-up of Asheville events (thus far).

For our second event honoring American Craft Beer Week, we’ll be having a very special treat in-store on Friday, May 21, 5-7 p.m.

Join us for BEER FLOATS! The Hop Ice Cream Antebellum Ale ice cream with Craggie Brewing’s Antebellum Ale! If you’ve never had a beer float, this is your chance!

$6/ea and you KEEP THE GLASS!

Who’s been freezing like us? I think everyone has been hibernating the last few weeks. The indoor respite was nice but the stir-crazy is starting to set in so join us as we (alas, just pretend to) go to Italy and sample the wares of Teo Musso, the “Jim Morrison of craft beer.” Musso is the creative personae behind the Le Baladin Artisanal Brewery, Italy’s top-producer of craft beer and some of our favorite beers to come outside of the U.S., Belgium, Germany and the UK. There are all sorts of crazy stories about this guy. Second-hand tales from folks who’ve traveled there tell of an almost mystical experience with the carnival-like atmosphere of the brewery and brewpub. (Fans of the Dogfish Head Ancient Ales series are sure to love Nora, which is based on an old Egyptian recipe.) Le Baladin is definitely on our short-list of places to go in life, hopefully sooner than later. Here’s just a tidbit from the travels of beeralewhatever.com:

“Many hail him as a genius, though others of a more conventional stripe might think some of Musso’s ideas as thoroughly bonkers. For a start, most of the fermenting vessels have headphones attached to them. This is due to Musso’s belief that as yeast is alive it can respond to music, in the way newly born babies like a spot of Mozart. There is even a tango guitarist who has composed movements for the different phases of fermentation. Along with the regulation barley and hops, various spices, chocolate, coffee beans and even myrrh go into the brewing pot, while top-fermenting yeasts are joined by strains that usually work with whisky or wine. Then there is Musso’s latest creation, the Casa Baladin, which is a beer restaurant and hotel across the square from the bar, a unique stronghold of beer cuisine and seven luxuriant rooms all individually decorated to a theme. The Flowers Room is dominated by an incredible three-metre deep brass bath that was brought from North Africa; the Jewels Room is hip and minimalist, while the 70s one is lurid and psychedelic. You get the picture. There’s also a Turkish bath, while the high-ceilinged lounge continues with this mixture of modern and fantasy: old weathered beams hang over the proceedings, a metal chimney rising out through the roof has the feel of something out of 1001 Arabian Nights, some of the seating comes from an old Paris cinema. ‘I want to transmit experiences to people,’ he says.”

See? Tell me honestly you don’t want to go there!

Added bonus: Special tasting deals starting in 2010! We’re offering 15% OFF on all Baladin beers, excluding his loosely-categorized barleywines Xyauyu and Xyauyu Fumé (the smoked version of the latter). The Italian beers, in general, tend to fall in the “splurger” category, so this is a great opportunity to taste and purchase some fantastic beer at a great price.

LE BALADIN Wayan: “Teo calls it a Saison, but it is certainly his personal definition of a saison. Aroma & palate are rather complex, i.e. it takes some time to find your way through it, so to speak. The different hops are barely noticeable. The balance & bitterness is by a high degree provided by many spices, some of which are very, very unusual in brewing. (Teo does not disclose them.)” [Saison / 5.8% abv]

LE BALADIN Nora: “Teo’s wife, Nora, is the inspiration for this special beer, just released last year. Although she hails from the town of Lille, France, she also has Algerian heritage in her blood. So, this special brew has been concocted from an ancient Egyptian recipe. Unmalted kamut which was used in ancient Egyptian beers is employed. Hops, which would not have been used in Egypt, are employed in a tiny quantity, solely for their preservative power. Rather, ginger, myrrh, and orange peel are used to represent the balancing spices of ancient times. The myrrh provides the bittering that allows Teo to mostly forgo the use of hops.” [Egyptian Recipe / 6.8% abv]

LE BALADIN Super Baladin: “The Super Baladin is the masterpiece of the brewery and is most often the favorite among the customers at Le Baladin. It originated from an old recipe created toward the end of the 9th century following the style of the Belgian abbey beers. It is similar to a Belgian triple. The twist with this beer is that an English yeast strain is used for primary fermentation. Afterwards, it is bottle-conditioned for two months using a Belgian strain.” [Tripel / 8.0% abv]

LE BALADIN Al-Iksir: “The Al-iksir is characterized in Italy as a demi-sec beer. To write this beer off as a standard Belgian Strong Ale would be a mistake. It’s depth, complexity, and uniqueness stems from the masterful hand of brewer Teo Musso and his use of whiskey yeasts, from the island of Islay, for the primary fermentation. These yeasts conduct a rigorous fermentation lending a striking dryness and lively effervescence to the final beer. The beer pours with a thick head. The complex nose showcases almond and tropical fruit sentiments. As the intense scrubbing bubble hits the tongue malty flavors and aromas of baking spices spread through the mouth. It’s finish is dry and very warming from the high alcohol.” [Demi-sec / 10.0% abv]

[Photo: http://beeralewhatever.com]

Bargain alert! You know that metal bucket by the checkout filled with brews on closeout or those out of season? Well, fill ‘er up, because The 6-4-6 Sale is back! Pretty hard get a craft beer sixer for $6.00, right?

So, how are you all feeling today? No reports of headaches at the humble storefront today. Must be because of all the tequila we didn’t drink. Just a bunch of work, ads, and other stuff. So, a few updates:

SOLD OUT
The Dogfish Head Mountain Weekend is officially SOLD OUT. No more tasting tickets and no more reservations at Zambra for the brunch. Sorry, folks! You can see Sam at the Thirsty Monk on Saturday, May 17 from 7-9pm. (We think Pint Night is going to be scary-packed, but it’s FREE. Maybe bring a helmet.)

Movie: Beer Y’all
The guys behind the new NC beer film “Beer Y’all” just dropped off some tix at the humble storefront for our valued customers. Only $5/ea for the premiere at Asheville Pizza & Brewing on Merrimon Ave. on May 21, 9pm. ($10/ea at the door) Come get yours and save $5!!

Another local brewery on Facebook
French Broad Brewing has just added a Facebook page. Go become a fan!

More Donkey Punch headed this way?
Sweetwater Brewing sent out a “tweet” today saying: “Donkey Punch Barleywine in a 22oz bottle slated for mid-June.” (Hate the name, not the beer.)

“Weird-Ass Beer of the Week”
San Fran apparently thinks that Hansenns Artisanal Strawberry Lambic (Oudbeitje) is “weird-ass.” It’s actually really tasty. We have some (for less $$ than in the article). Come try it.

[Image: Allposters.com]

Hopefully, you all paid your money to The Man by today. If you’ve been living on Jupiter: Today is Tax Day. Nobody really likes Tax Day, so as a little perk to you, dear readers, the next two folks to come in and spend just $10, mention this blog post, gets a FREE ticket to BeerWars LIVE tomorrow night!

Tickets are gone, sorry!