Archive for the ‘Specials’ Category

Happy Asheville Beer Week Eve!

Posted May 23, 2012 in Beer, Beer Awards, Beer Humor, Beer Pairings, Beer Places, Breweries, Brewpubs, Cooking with Beer, Events, In the news, Limited Release, Music, People, Rarerities, Seasonals, Specials, The Beerlanthropy® Project

FOR IMMEDIATE RELEASE
May 23, 2012

The Inaugural Asheville Beer Week Kicks-off on May 24

ASHEVILLE, N.C.—The biggest beer bash to hit Asheville, North Carolina, a.k.a. BeerCity, USA, begins this Thursday, May 24 through June 3 with an incredible number of beer events held all over town and the surrounding areas during the first Asheville Beer Week.

The festivities begin at Highland Brewing’s Tasting Room on Thursday, May 24 4:00-8:00 p.m. with a Benefit for The Ben Harris Family. On April 24, 2012, Ben Harris passed away due to a keg explosion at Redhook Brewing in Portsmouth, NH. This terrible news affected the brewing community nationwide. In Asheville, where beer is loved and brewed, we deeply mourn this tragedy. Ben’s wife, Alysha Miller, is a former Asheville resident and a cousin to Jamie DeJohn, Highland Brewing Company’s Assistant Tasting Room Manager. Ben and Alysha were newly married and Alysha is expecting a child in December. Asheville breweries will donate beer for purchase and beer gear for auction. Hank West & The Smokin’ Hots will be playing from 6-8pm. All proceeds will go to the Ben Harris and Alysha Miller Baby Fund. There is no cover, but donations in any amount will be gratefully accepted. This event, joining local breweries and showing care for all in our industry, is a great way to start Asheville Beer Week.

Asheville Beer Week not only supports the local breweries, restaurants, bars, and retailers, but also many community causes, including the Asheville Brewers Alliance, The Ben Harris and Alysha Miller Baby Fund (Redhook), Habitat for Humanity, Save The French Broad, Big Brothers/Big Sisters of WNC, The WNC Nature Center, and The Appalachian Trail Conservancy to name a few. There are big, fancy dinners and free, fun pint nights—ensuring there is something for everyone.

Some Asheville Beer Week highlights:

May 25, 4:00 – 6:30 p.m.
Barley’s presents: Beer 101  (Open Class)
Learn about beer, history, etc and sample local brews w/ beer columnist, Anne Fitten Glenn. $10/pp

May 26, 2:00 – 6:00 p.m.
Just Brew It! Homebrew Festival
Just Economics Annual Home Brew Festival and Competition. Sample 100+ different beers from 55+ homebrewers. Visit http://justeconomicswnc.org for information. $16/pp.

May 28, 6:30 – 9:00 p.m.
Moe’s Original BBQ presents: Greg Engert Beer & Food Forum
Greg Engert, the Washington, D.C.-based beer director for The Neighborhood Restaurant Group, teams up with our very own Moe’s Original BBQ for a night of beer and food selections. $45/pp. Call Moe’s BBQ for reservation, (828) 505-8282.

May 29, 6:30 – 8:30 p.m.
Pisgah Brewing: Flight Night at The Market Place
Four hors d’oeuvres paired with four Pisgah beers. $16/pp. http://www.marketplace-restaurant.com/

May 30, 5:00 – 9:00 p.m.
Asheville Brewing: “District 12″ Release Party
Ryan Burac from Asheville Brewing rolls out the “District 12 Ale” in honor of WNC’s beautiful showing as backdrop to the blockbuster The Hunger Games. Free, at the brewery.

May 30, 6:30 – 9:30 p.m.
Bruisin’ Ales, Pack’s Tavern and AIR (Asheville Independent Restaurants) present: Beer Chef!
Beer Chef, in Pack’s Tavern Century Room, is a foodie and beer extravaganza—featuring Belgian and Belgian-style beers matched with the delectable creations of some of Asheville’s best chefs. This casual eight-course, eight-beer pairing event is a highlight of Asheville Beer Week. Special Guests: Brian Grossman (Sierra Nevada, Co-Manager & Director of Consumer Experience), Terence Sullivan (Sierra Nevada, Brewmaster & Head Field Educator), and Grady Hull (New Belgium, Assistant Brewmaster). $85/pp. Tickets available at http://beerchef.eventbrite.com.

May 31, 6:00 – 11:00 p.m.
Thirsty Monk presents: Brux with Brian Grossman of Sierra Nevada & Vinnie Cilurzo of Russian River
Sierra Nevada Brewing and Russian River Brewing collaborated on a wild ale called Brux. Join us as we pop open some bottles and listen to Brian Grossman and Vinnie Cilurzo talk about their collaboration. This is your chance to try this beer a month before its official release. We will also be the only place in North Carolina pouring a keg of “Love at First Bike,” the beer that Brian and Vinnie brewed for Brian’s wedding! Free entry.

June 2, 12:00 – 6:00 p.m.
Beer City Festival
The 3rd Annual Beer City Fest at Roger McGuire Green. Hosted by Asheville Brewers Alliance. Showcasing the best beers brewed in the Carolinas. Fundraiser for Big Brothers/Big Sisters of WNC and the Asheville Brewers Alliance. $40/pp. Tickets available at local breweries, Barley’s, and Bruisin’ Ales through Thursday, May 24, then at the gate.

For a full calendar, please visit the Events Page.

The Official Asheville Beer Week website is http://ashevillebeerweek.com. Mobile apps are now available in both the Android and iPhone markets. Follow us on Twitter (@AVLBeerWeek), Facebook, Instagram, Foursquare, and Untappd. There is also have an Untappd Badge to earn just for Asheville Beer Week. Use the official hashtags #AVLBeer and #AVLBeerWeek to share your events and get info.

Special SATURDAY Tasting: Meet Terrence Sullivan, Brewmaster of Sierra Nevada Brewing Co.

Posted Dec 08, 2011 in Beer, Breweries, Brewpubs, Coolness, People, Specials, The Beerlanthropy® Project

…BREAKING NEWS…THIS JUST IN…

Things just keep getting better around Asheville! We’re getting more fun visitors this weekend at the shop!

This upcoming Saturday, December 10, we’ll be hosting a special afternoon tasting. Join us in welcoming Terrence Sullivan, Brewmaster of Sierra Nevada Brewing Co., to the humble storefront! He’ll be with us from 2:00-4:00 p.m. pouring all the Ovila Series, as well as Celebration, for the holidays.

What’s the Ovila Series, you say?

A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila brings the centuries-old monastery brewing tradition to America. A portion of the proceeds from this ale goes toward the restoration of the historic Santa Maria de Ovila chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plans crumbled, these historic stones will rise again in a California Cistercian abbey.
Celebration Ale
“The long, cold nights of winter are a little brighter with Celebration® Ale. Wonderfully robust and rich, Celebration® Ale is dry-hopped for a lively, intense aroma. Brewed especially for the holidays, it is perfect for a festive gathering or for a quiet evening at home.” [6.8% abv]

Ovila Abbey Dubbel
“Ovila Abbey Dubbel is brewed in the abbey tradition, and perfect for the re-birth of spring. Clear and deep copper in color, this Abbey Dubbel has a complex and rich malty sweetness with hints of caramelized sugar. The aroma is a heady and layered mix of fruit and spice, with hints of clove, raisin, and black pepper from the use of an abbey style yeast.” [7.5% abv]

Ovila Saison
“A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila Abbey Saison brings the centuries-old monastery brewing tradition to America. Ovila Abbey Saison is complex and contemplative-but also refreshingly dry and drinkable. With earthy and spicy aromas, this rustic Saison has note of green grass and a faint citrus tang. The body is light and layered with fruit and spice accents and a dry, peppery finish. A portion of the proceedsfrom this ale go toward the restoration of the historic Santa Maria de Oliva chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plan crumbled, these historic stones will rise again in a California Cistercian abbey.” [7.0% abv]

Ovila Quad
“Ovila Abbey Quad is rich and complex with layers of flavor including notes of intense dark fruits, and caramel-like maltiness. Rich and complex, this ale should be shared among friends in the true spirit of the season. ” [10.4% abv]

Great news for beer travelers! Get a “Bruisin’ Rate” at Marriot Renaissance

Posted May 25, 2011 in Beer, Beer Places, Coolness, In the news, Specials, The Beerlanthropy® Project, Travel

We’re so happy about this! For all your beer travels, you can now call 1-800-359-7951, or follow this link to the Marriot Renaissance in DOWNTOWN Asheville at a discount Bruisin’ Rate with ResLink! The Renaissance is located just one block behind Bruisin’ Ales and is walkable to any sites located in the downtown area.

A little bit about the hotel:

Guest rooms include:

  • Plug In Panel connects laptop, MP3 player, digital camera & video game player to 32 inch LCD HDTV
  • Complimentary High-speed Internet available in each guest room
  • Handicap accessible rooms are available
  • Access to Club level accommodations and amenities
  • Stunning view of the Great Smoky Mountains with prime downtown location
  • This hotel has a smoke-free policy 

Big thanks to Stephen Valliere for hooking us (and you) up!

Bruisin’ hours for Bele Chere weekend

Posted Jul 21, 2010 in Beer, Goings on, In the news, Music, Specials, Travel

Love or hate it, it’s here! The 32nd Bele Chere weekend.

We are open limited hours for Bele Chere this weekend—12-5pm on both Friday and Saturday. Support your local breweries at the tent or come on down to the shop for a cold one. If you are at the festival and planning to have your brew on the street, you are required to have a wristband.

We will also have bottles of water for $2.

The store will be open Sunday regular hours, but please remember Sunday is alcohol-free at Bele Chere.

SALE! All beer books are 15% OFF

Posted May 26, 2010 in Beer, Beer and Health, Beer Humor, Beer Pairings, Books, Breweries, Coolness, Merchandise, People, Specials, Travel

In the constant struggle to make room for beer, we are having a big-ass SALE on all beer books! There are some great ones here covering brewing, beer guides, cookbooks and history. Take your pick!

  • He Said Beer, She Said Wine
  • Extreme Brewing
  • The Brewmaster’s Table
  • The Good Beer Book
  • Beer Drinkers Guide to Munich
  • Stephen Beaumont’s Brewpub Cookbook
  • Good Bottled Beer Guide
  • A Beer History
  • Prost: The Story of German Beer
  • Cooking With Beer Season By Season
  • Bartender’s Beer Cookbook
  • Travels With Barley
  • Man Walks Into A Pub
  • Ambitious Brew
  • I Love You More Than Beer (novelty)