Archive for the ‘Specials’ Category

Special SATURDAY Tasting: Meet Terrence Sullivan, Brewmaster of Sierra Nevada Brewing Co.

Posted Dec 08, 2011 in Beer, Breweries, Brewpubs, Coolness, People, Specials, The Beerlanthropy® Project

…BREAKING NEWS…THIS JUST IN…

Things just keep getting better around Asheville! We’re getting more fun visitors this weekend at the shop!

This upcoming Saturday, December 10, we’ll be hosting a special afternoon tasting. Join us in welcoming Terrence Sullivan, Brewmaster of Sierra Nevada Brewing Co., to the humble storefront! He’ll be with us from 2:00-4:00 p.m. pouring all the Ovila Series, as well as Celebration, for the holidays.

What’s the Ovila Series, you say?

A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila brings the centuries-old monastery brewing tradition to America. A portion of the proceeds from this ale goes toward the restoration of the historic Santa Maria de Ovila chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plans crumbled, these historic stones will rise again in a California Cistercian abbey.
Celebration Ale
“The long, cold nights of winter are a little brighter with Celebration® Ale. Wonderfully robust and rich, Celebration® Ale is dry-hopped for a lively, intense aroma. Brewed especially for the holidays, it is perfect for a festive gathering or for a quiet evening at home.” [6.8% abv]

Ovila Abbey Dubbel
“Ovila Abbey Dubbel is brewed in the abbey tradition, and perfect for the re-birth of spring. Clear and deep copper in color, this Abbey Dubbel has a complex and rich malty sweetness with hints of caramelized sugar. The aroma is a heady and layered mix of fruit and spice, with hints of clove, raisin, and black pepper from the use of an abbey style yeast.” [7.5% abv]

Ovila Saison
“A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila Abbey Saison brings the centuries-old monastery brewing tradition to America. Ovila Abbey Saison is complex and contemplative-but also refreshingly dry and drinkable. With earthy and spicy aromas, this rustic Saison has note of green grass and a faint citrus tang. The body is light and layered with fruit and spice accents and a dry, peppery finish. A portion of the proceedsfrom this ale go toward the restoration of the historic Santa Maria de Oliva chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plan crumbled, these historic stones will rise again in a California Cistercian abbey.” [7.0% abv]

Ovila Quad
“Ovila Abbey Quad is rich and complex with layers of flavor including notes of intense dark fruits, and caramel-like maltiness. Rich and complex, this ale should be shared among friends in the true spirit of the season. ” [10.4% abv]

Great news for beer travelers! Get a “Bruisin’ Rate” at Marriot Renaissance

Posted May 25, 2011 in Beer, Beer Places, Coolness, In the news, Specials, The Beerlanthropy® Project, Travel

We’re so happy about this! For all your beer travels, you can now call 1-800-359-7951, or follow this link to the Marriot Renaissance in DOWNTOWN Asheville at a discount Bruisin’ Rate with ResLink! The Renaissance is located just one block behind Bruisin’ Ales and is walkable to any sites located in the downtown area.

A little bit about the hotel:

Guest rooms include:

  • Plug In Panel connects laptop, MP3 player, digital camera & video game player to 32 inch LCD HDTV
  • Complimentary High-speed Internet available in each guest room
  • Handicap accessible rooms are available
  • Access to Club level accommodations and amenities
  • Stunning view of the Great Smoky Mountains with prime downtown location
  • This hotel has a smoke-free policy 

Big thanks to Stephen Valliere for hooking us (and you) up!

Bruisin’ hours for Bele Chere weekend

Posted Jul 21, 2010 in Beer, Goings on, In the news, Music, Specials, Travel

Love or hate it, it’s here! The 32nd Bele Chere weekend.

We are open limited hours for Bele Chere this weekend—12-5pm on both Friday and Saturday. Support your local breweries at the tent or come on down to the shop for a cold one. If you are at the festival and planning to have your brew on the street, you are required to have a wristband.

We will also have bottles of water for $2.

The store will be open Sunday regular hours, but please remember Sunday is alcohol-free at Bele Chere.

SALE! All beer books are 15% OFF

Posted May 26, 2010 in Beer, Beer and Health, Beer Humor, Beer Pairings, Books, Breweries, Coolness, Merchandise, People, Specials, Travel

In the constant struggle to make room for beer, we are having a big-ass SALE on all beer books! There are some great ones here covering brewing, beer guides, cookbooks and history. Take your pick!

  • He Said Beer, She Said Wine
  • Extreme Brewing
  • The Brewmaster’s Table
  • The Good Beer Book
  • Beer Drinkers Guide to Munich
  • Stephen Beaumont’s Brewpub Cookbook
  • Good Bottled Beer Guide
  • A Beer History
  • Prost: The Story of German Beer
  • Cooking With Beer Season By Season
  • Bartender’s Beer Cookbook
  • Travels With Barley
  • Man Walks Into A Pub
  • Ambitious Brew
  • I Love You More Than Beer (novelty)

American Craft Beer Week, May 17-23

Posted May 17, 2010 in Beer, Beer Pairings, Beer Places, Breweries, Coolness, Goings on, In the news, People, Specials, The Beerlanthropy® Project

Happy American Craft Beer Week, everybody!

It’s our favorite week of the year: American Craft Beer Week! Yup, an entire week devoted to our favorite beverage of all time. Join us on Thursday night for the Terrapin Beer Co. dinner co-hosted by Bruisin’ Ales and Zambra with guest Brewmaster, Spike Buckowski. We’ll be celebrating on Friday, too, with an in-store event for beer floatsCraggie Brewing’s Antebellum Ale + The Hop’s Antebellum Ale ice cream.

Check the Mountain XPress round-up of Asheville events (thus far).