Archive for the ‘Music’ Category

Love or hate it, it’s here! The 32nd Bele Chere weekend.

We are open limited hours for Bele Chere this weekend—12-5pm on both Friday and Saturday. Support your local breweries at the tent or come on down to the shop for a cold one. If you are at the festival and planning to have your brew on the street, you are required to have a wristband.

We will also have bottles of water for $2.

The store will be open Sunday regular hours, but please remember Sunday is alcohol-free at Bele Chere.

Moog Filtered Ale, on Sale Until the End of July, Creates a Buzz in Its First Month

July 1, 2010 – The limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog, has been selling at record rates, according to the Asheville Brewing Company and the Bob Moog Foundation, partners in creating the beer. Its launch on May 27 coincided with the late inventor’s 76th birthday. Proceeds from all sales go to support the Foundation’s mission to teach science through music.

Moog Filtered Ale will be sold only until July 31, after which it will no longer be available. It is retailed via shipping nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales. It’s also sold in bottles at Greenlife Grocery, Earth Fare, Hops & Vines, and Bruisin’ Ales, and it’s available on tap in various locations throughout Western North Carolina, including Asheville Pizza Company, the Orange Peel, and Lucy Otter.

Asheville artist Phil Cheney designed the bottle’s original label, which shows Bob Moog leaning over a keyboard with his head surrounded by knobs, cables, and musical notes. The beer has gotten rave reviews not only for its taste, but for the benefit it supports:

“We love the idea of paying tribute to a great pioneer like Bob Moog with a beer. What higher honor is there? Moog Filtered Ale is a good session beer for drinking with coworkers after a hectic day of work. And that session can be made even more enjoyable by admiring the awesome label.”
— Wired.com

“I can’t recall shipping any one beer to so many states before. Clearly the bond between musicians and beer speaks volumes with the sales success of Moog Filtered Ale.”
— Julie Atallah, Owner, Bruisin’ Ales (RateBeer 2010’s #3 Beer Retailer Worldwide)

“Moog Filtered Ale is definitely the fastest selling beer we’ve ever produced, a testament to Bob Moog’s connection with people all over the world and to the beer’s great taste. The high volume of sales confirms that synergistic combination. Add the fact that it supports an essential non-profit organization, and it’s a win-win for all.”
— Mike Rangel, President, Asheville Brewing Company

“This stuff is really tasty. I’d better stock up so I have plenty on hand before it disappears in a few weeks.”
—   Geary Yelton, Contributing Editor, Electronic Musician

“My father would have loved the taste of this beer and the concept behind it. He’d be delighted to have a brew all his own.”
— Michelle Moog-Koussa, Executive Director, Bob Moog Foundation

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups, they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music and to eventually build a Moogseum.

“Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It’s a very accessible beer that reflects the ingenuity and creativity behind the Moog legacy. I’ve been a fan of Bob Moog since college, and I am excited to present a beer in honor of an American pioneer,” says Doug Riley, brewer and part owner of the Asheville Brewing Company.

Asheville Brewing Company President Mike Rangel says, “We are thrilled to be working with the Bob Moog Foundation to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s MoogLab outreach project. We are proud to be joining some of the larger beer companies in supporting important educational work in our community. Moog Filtered Ale is absolutely the most exciting project our company has been involved in.”

www.ashevilebrewing.com

www.moogfoundation.org

www.bruisin-ales.com

[NOTE: Press release from the Asheville Chamber of Commerce. Enter to win a trip to Asheville & Brewgrass Festival.]

WIN CRAFT BEER VACATION GIVEAWAY

~ Asheville celebrates craft beer title with beer-cation travel giveaway ~

ASHEVILLE, N.C. (May 27, 2010) – More than 19,000 votes and hundreds of heated comments and blog posts marked a neck-n-neck tie-breaker for the title of “BeerCity USA 2010” in an online poll celebrating American Craft Beer Week.  In the end, passion for the small, but mighty, brewing culture of Asheville, North Carolina surpassed brewing giant Portland, Oregon. Last year, the East Coast vs. West Coast battle ended in a tie between the two cities.

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“Beers experienced from breweries in both cities, I can attest to, are worth the journey to these American beer Meccas.  In fact beer enjoyed in most American cities is worth the journey.  Beer drinkers are on notice: You can leave home now–better beer awaits,” said Examiner.com poll host and founder of the Association of Brewers Charlie Papazian.

Win a Craft Beer Vacation

In celebration of the city’s first outright title of BeerCity USA, Asheville has launched a beer-cation giveaway. Win a free night’s stay at the Asheville Renaissance and pair of coveted tickets to Asheville’s biggest annual beer festival, Brewgrass. Tickets are currently sold out for the popular event with a line-up of national and regional bluegrass acts. Enter to win the craft beer travel getaway at ExploreAsheville.com.

About Asheville: Brewtopian Society

Known for its scenic beauty, music culture and robust art scene, Asheville’s reputation as a haven for brewing and culinary arts is growing. With a population of just over 70,000, Asheville is giving bigger cities a beer-run for their money with nine diverse craft breweries–more per capita than any city in the nation.

On any given day, about 50 local beers can be enjoyed on draft and in bottles. Asheville is home to a world-renowned specialty beer store (Bruisin’ Ales, rated #3 retailer worldwide by RateBeer), five annual beer festivals, a regular “Beer Guy” column in the local paper, and a growing array of local beer-flavored food products. (Highland Black Mocha Stout ice cream, anyone?) Asheville Brews Cruise offers an insider’s look at Asheville’s rapidly evolving microbrewery scene complete with designated driver.

Beer Links

• BeerCity USA – Examiner.com poll results
• AmericanCraftBeerWeek.org
• BrewtopianSociety.com – guide to Asheville’s craft breweries via FoodtopianSociety.com

Follow @AshevilleTravel on Twitter.

[We'll be sampling the new Moog Filtered Ale on Tuesday, June 1 5-7 p.m. Drop by for a taste!]

Asheville Brewing Company and the Bob Moog Foundation are proud to announce the launch of the limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog. The Ale will be available beginning May 27, 2010 at the Foundation’s fundraising event, Moogus Operandi, featuring synthesizer wizard Erik Norlander. All profits from the sale of the beer will be donated to the Bob Moog Foundation to benefit their projects. The timing of the launch of the beer coincides with the inventor’s May 23 birthday.

Moog Filtered Ale will be be distributed nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales and will be available on tap in various locations throughout Western North Carolina. The beer will be sold from May 27 through July 31, after which it will no longer be available.

“Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It’s a very accessible beer that reflects the Moog legacy. I’ve been a fan of Bob Moog since college, and I am excited to present a beer in honor of an American pioneer,” says Doug Riley, brewer and part owner of the Asheville Brewing Company.

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music as well as the eventual creation of a Moogseum.
Asheville Brewing Company President Mike Rangel says, “We are thrilled to be working with the Bob Moog Foundation to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s MoogLab outreach project. We are proud to be joining some of the larger beer companies in supporting important educational work in our community. Moog Filtered Ale is absolutely the most exciting project our company has been involved in.”
Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, comments, “Creating Moog Filtered Ale with the Asheville Brewing Company has been a rewarding project. We are very grateful to Mike Rangel and Doug Riley for their support of our innovative projects, which will benefit Western North Carolina and beyond. The unique partnership between the Asheville Brewing Company and the Bob Moog Foundation marks a true match of venture philanthropy and creative fundraising in a economically precarious environment. The proceeds from this project will assist us in continuing our important work.”

The label for the Ale was designed by Asheville artist Phil Cheney. The label, an original graphic in vibrant shades of purple, green, and orange, shows Bob Moog leaning over a keyboard with musical notes, synthesizer knobs, and patch cables floating from his head. The number “76” graces the upper right-hand corner of the label, commemorating Bob Moog’s 76th birthday which falls on May 23.

Beginning June 1, Moog Filtered Ale will be available for international retail distribution in bottles exclusively through Bruisin’ Ales. It will be available on tap throughout western North Carolina.