Sprecher Brewery from Wisconsin coming tomorrow
Yup, a classic from the original brewing city, Milwaukee, is hitting the shelves tomorrow. Welcome, Sprecher Brewing! We’re making our list and checking it twice today, including some of the Brewmasters Premium Reserve Series. Can I get a woot?

Tweet for beer at Bele Chere
The Mountain XPress is offering beer for tweets this weekend to help them cover Bele Chere. Basic rules are: Have five or more posts with the #belechere tag and/or upload pictures or videos and if they use either, show up at 3pm on Sunday at Asheville Brewing on Coxe and they will buy you a beer.

Foothills got label approval for more bottles
Beernews.org reports that Foothills Brewery got label approval for Hoppyum IPA, Torch Pilsner and Peoples Porter. While the post makes this seem imminent, beer spies tell us that bottles are at least a few months down the line. Look for them on our shelves later this year. *cross fingers*

The End of History
In the on-going-school-boys-on-the-playground-pissing-contest that is for “the world’s strongest beer,” Brewdog’s forthcoming The End of The World was leaked to the masses yesterday. The End of The World is the latest (possibly dumbest) incarnation by Scotland’s Brewdog. There are only 12 bottles being made at the cost of $800-$1,100 per bottle …with the actual bottle stuffed into road kill converted to a bottle vessel by a taxidermist. Wait, what? Yup, not joking. You can’t make this crap up. The best news, in my humble opinion, is that Brewdog states this is the last in their high ABV experiments, and thank god, already. We like the brewery, we love their marketing, but we’re 100% over the hype. Hopefully, they’ll return to brewing beer now instead of scouring the Scottish Highlands for dead squirrels.

Everyone’s an entrepreneur
A homeless man broke into a Northern California bar and reopened it, posing as the new owner. A+ for ingenuity, but ultimately, still a failing grade.

Love or hate it, it’s here! The 32nd Bele Chere weekend.

We are open limited hours for Bele Chere this weekend—12-5pm on both Friday and Saturday. Support your local breweries at the tent or come on down to the shop for a cold one. If you are at the festival and planning to have your brew on the street, you are required to have a wristband.

We will also have bottles of water for $2.

The store will be open Sunday regular hours, but please remember Sunday is alcohol-free at Bele Chere.

Moog Filtered Ale, on Sale Until the End of July, Creates a Buzz in Its First Month

July 1, 2010 – The limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog, has been selling at record rates, according to the Asheville Brewing Company and the Bob Moog Foundation, partners in creating the beer. Its launch on May 27 coincided with the late inventor’s 76th birthday. Proceeds from all sales go to support the Foundation’s mission to teach science through music.

Moog Filtered Ale will be sold only until July 31, after which it will no longer be available. It is retailed via shipping nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales. It’s also sold in bottles at Greenlife Grocery, Earth Fare, Hops & Vines, and Bruisin’ Ales, and it’s available on tap in various locations throughout Western North Carolina, including Asheville Pizza Company, the Orange Peel, and Lucy Otter.

Asheville artist Phil Cheney designed the bottle’s original label, which shows Bob Moog leaning over a keyboard with his head surrounded by knobs, cables, and musical notes. The beer has gotten rave reviews not only for its taste, but for the benefit it supports:

“We love the idea of paying tribute to a great pioneer like Bob Moog with a beer. What higher honor is there? Moog Filtered Ale is a good session beer for drinking with coworkers after a hectic day of work. And that session can be made even more enjoyable by admiring the awesome label.”
— Wired.com

“I can’t recall shipping any one beer to so many states before. Clearly the bond between musicians and beer speaks volumes with the sales success of Moog Filtered Ale.”
— Julie Atallah, Owner, Bruisin’ Ales (RateBeer 2010’s #3 Beer Retailer Worldwide)

“Moog Filtered Ale is definitely the fastest selling beer we’ve ever produced, a testament to Bob Moog’s connection with people all over the world and to the beer’s great taste. The high volume of sales confirms that synergistic combination. Add the fact that it supports an essential non-profit organization, and it’s a win-win for all.”
— Mike Rangel, President, Asheville Brewing Company

“This stuff is really tasty. I’d better stock up so I have plenty on hand before it disappears in a few weeks.”
—   Geary Yelton, Contributing Editor, Electronic Musician

“My father would have loved the taste of this beer and the concept behind it. He’d be delighted to have a brew all his own.”
— Michelle Moog-Koussa, Executive Director, Bob Moog Foundation

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups, they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music and to eventually build a Moogseum.

“Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It’s a very accessible beer that reflects the ingenuity and creativity behind the Moog legacy. I’ve been a fan of Bob Moog since college, and I am excited to present a beer in honor of an American pioneer,” says Doug Riley, brewer and part owner of the Asheville Brewing Company.

Asheville Brewing Company President Mike Rangel says, “We are thrilled to be working with the Bob Moog Foundation to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s MoogLab outreach project. We are proud to be joining some of the larger beer companies in supporting important educational work in our community. Moog Filtered Ale is absolutely the most exciting project our company has been involved in.”

www.ashevilebrewing.com

www.moogfoundation.org

www.bruisin-ales.com

Via Beernews.org:

EXPERIENCING THE WORLD ONE PINT AT A TIME
DISCOVERY CHANNEL RAISES A GLASS FOR BREWED, NEW SERIES ON THE WORLD OF BEER ANNOUNCED FOR FALL 2010

(Silver Spring, MD) – Beer is the drink of the masses. If you look into a glass of beer you can see the past, present and future of mankind. Cicero lauded it, Genghis Khan fought for it and now Discovery Channel celebrates it with a world premiere series, BREWED, exploring the culture, history and variety of beer.

Meet Sam Calagione: maverick entrepreneur, family man and owner of Dogfish Head Brewery in Rehoboth Beach, Delaware. As an ambassador to the world of craft beer, Sam travels the world to experience what every culture brings to its own special brew.

In BREWED, Sam shows viewers the other side of the bottle, sharing the stories of beer sub-cultures as well as exploring life inside The Dogfish Head Brewery. BREWED goes behind the scenes at Dogfish Head as Sam’s merry band of creative brewmasters concoct new taste varieties.

“BREWED taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations,” said Clark Bunting, President and General Manager of Discovery Channel.

Running a successful business also requires inspiration, so BREWED hits the road for the ultimate beer tasting road trip. Along with archeologist and beer expert Pat McGovern, Sam sets out to recreate “ancient ales” that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the “first tomato based beer.” And back home, Sam is tasked to come up with a commemorative beer called “Bitches Brew” to celebrate the 40th anniversary release of Miles Davis’ famous recording.

“Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work,” said Calagione.

BREWED is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel.

About Zero Point Zero

Zero Point Zero is a television and film production company founded in 2003 by Executive Producers Chris Collins and Lydia Tenaglia. Since its inception the company has produced over 300 hours of nationally and internationally airing television programs, including the critically acclaimed and award winning series: Anthony Bourdain No Reservations and Diary of a Foodie. In 2009 Zero Point Zero received five EMMY nominations, including a primetime nomination for Best Non-fiction Series for Anthony Bourdain No Reservations series and a win for Best Cinematography. Other recent productions include the 2009 EMMY-winning Diary of a Foodie and 2010 EMMY nominated, Adventure’s with Ruth for PBS; the 2010 series, Brewed, for Discovery and Frontierman for History Channel. This year the company will produce a landmark 100th episode of No Reservations, which features celebrity chef and New York Times best-selling author Anthony Bourdain’s travels and explorations of food and culture around the world. Specializing in distinct storytelling with a handcrafted look and feel Zero Point Zero has produced television shows in over 100 countries around the world.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

The small brewery excise tax story hits ABC
In good news for the craft beer sector, ABC covers the proposed bills in Congress regarding the excise taxes and small brewery status that I blogged about last week. How will you help small brewers? (Bonus video of Rob Tod from Allagash and Sam Calagione from Dogfish Head, of course!) Local rumblings whisper that Rep. Heath Shuler will not respond nor co-sponsor H.R. 4278 because he is a teetotaler, but let me stress: This is NOT an issue about alcohol, it’s about economics and jobs. Write him!

Abita is brewing S.O.S. (Save Our Shore), a benefit beer for the Gulf
Abita Brewing—yet again—is brewing on behalf of the Louisana Coast with S.O.S. (Save Our Shores), a benefit beer for the oil spill disaster. ‘”We just thought that hit home more than anything. Cause what it is, is a distress call. And we’re in distress,” said David Blossman of Abita.’ Seventy-five cents of each bear sold and 100 percent of merchandise sales go directly to charity, which will then be managed by the Northshore Foundation. The beer will available in mid-July.

Beer sales down overall; craft beer sales up
NPR covers the same story year after year, but nonetheless, good news for craft brewers.

Sierra Nevada gets TTB approval for the third in the Pioneer Series
Label approval for the third beer in Sierra Nevada’s anniversary series, Jack & Ken’s Ale, has been approved. (Jack McAuliffe is the brewer at New Albion Brewery.) We are absolutely stoked about this beer, an American-style barleywine brewed with 100% Cascade hops. Also available mid-July.

La Trappe > Koningshoeven > La Trappe
In the ongoing naming battle of the only Trappist brewery outside of Belgium, Beernews.org reports that after Isidor, Koningshoeven is once again going to be La Trappe in the U.S. and Canada. Getting your Trappist designation back also let’s you return to your beer brand! Win.

Things not to do, part #3867
Imbecile.

Reunion Beer Kicks Off 2010 Fundraising Campaign With Release of Belgian-Style Scotch Ale

REUNION: A Beer for Hope, now in its fourth year, today announced the release of its 2010 special brew, a Belgian? Style Scotch Ale. Bison Brewing in California returns for its fourth consecutive year as a brewing and fundraising partner, and Terrapin Beer Company in Georgia returns for its second year. The beer will be released this month in both 22 ounce bottles and draft in 14 states (California, Oregon, Washington, Colorado, Minnesota, Georgia, Florida, South Carolina, North Carolina, Virginia, Tennessee, Alabama New Jersey and Pennsylvania). A number of kick?off events are scheduled in late June and will be posted at the REUNION site (www.reunionbeer.com) and the REUNION Facebook group page (www.causes.com/causes/90009/).

REUNION Beer is the inspiration and collaboration of Alan Shapiro, president of SBS Imports, Pete Slosberg, creator of Pete’s Wicked Ale™, and Virginia MacLean, long time friend and colleague, as a way to raise awareness of and donations for The Institute for Myeloma & Bone Cancer Research. All met during the early days of Pete’s Brewing Company. Virginia passed away from complications from Multiple Myeloma in June 2007, four months after the initial release of Reunion.

“Virginia emphasized the importance of continuing our support of IMBCR,” noted REUNION Co. Founder Alan Shapiro. “She believed wholeheartedly in the work of The Institute and understood the value of bringing hope to others. Every dollar raised helps us honor Virginia’s memory.”

To date REUNION has raised in excess of $130,000 for The Institute for Myeloma & Bone Cancer Research (www.imbcr.org) via profits from beer sales, retailer fundraising events, and private donations. “Every dollar we raise goes directly to IMBCR to fund research,” added Co?Founder Pete Slosberg. “We hope beer lovers everywhere will consider making a small donation via the REUNION site, Facebook cause page or directly at IMBCR’s site.”

2010 REUNION Beer
This year’s beer was developed in concert by brewmasters Spike Buckowski of Terrapin, Dan Del Grande of Bison, and REUNION co?founder Pete Slosberg. It is a Belgian-Style Scotch Ale – a nod to Virginia’s heritage. It is brewed to an original gravity of 1078 using 5 different malts and hopped with East Kent Goldings to 35 IBU’s. It is fermented with a high gravity Trappist yeast and is 7.0% alcohol by volume. Each brewery has created a unique interpretation of the REUNION label.

The beer is deep amber in color with an off white full head. It has a complex malt palate with subtle spice notes enhanced by the finesse of the Trappist yeast. The beer finishes with balancing and pleasing hop notes.

About IMBCR
The Institute for Myeloma and Bone Cancer Research is dedicated to independent research seeking to develop effective therapies to improve the quality of life and longevity of patients with myeloma and bone cancer. Myeloma and bone cancer are two of the fastest growing diseases in the world, afflicting more than one million people in the U.S. alone.

There’s hub-bub all over the Interwebs this week about the very real possibility of Samuel Adams (Boston Beer Company) losing their small brewing status, thereby subjecting them to higher excise taxes along with the nation’s macrobreweries. The issue is real, and it is a problem, but thankfully there are bills in the Senate and House that will hopefully pass with aggressive campaigning. There is H.R. 4278 (which I am, personally, trying to get Rep. Heath Shuler to co-sponsor, so far with no response) and S. 3339 being backed by Sen. John Kerry (MA) and Sen. Mike Crapo (ID). While it’s more important for breweries and brewery representatives to write in support of these bills, it can’t hurt for we, the consumers, in BeerCity, USA to send off letters of solidarity with Asheville’s regional breweries that pump a lot of money back into our local economy.

The Brewers Association defines a small brewer as producing less than 2 millions barrels per year. Anything over that is a macrobrewery status. These laws haven’t been overhauled since 1976, way before the craft beer revolution even started. As Samuel Adams approaches the 2 million barrel mark (projected for 2012), it’s high time we ALL pay attention to this matter. Samuel Adams may be the first to hit this landmark and they certainly they won’t be the last. Other small brewers with high-growth potential will also likely have to deal with this issue sooner than later, especially with craft beer sales increasing and macro sales decreasing. Understand that craft beer still only makes up approximately 8% of total beer sales in the country, and while that number seems small, it is exactly the reason for a need to overhaul this bill.

My personal issue with this is semantics. Samuel Adams will always be a craft brewer to me. While it’s just my humble opinion (and one I know does not match up to even the Brewers Association’s terms), I use the terms micro- and macro- to refer to size, i.e. production/barrel output. I always refer to craft beer as an art, i.e. hand-crafted ales using no adjunct fillers, made by real people who have a passion for beer. Jim Koch and Samuel Adams helped to single-handedly revive craft beer back in 1984. (The photo above is Koch way back when with his first cases of Samuel Adams. Photo: Boston Beer Co.) To call them anything other than craft is an insult to industry.

You can help by writing Rep. Heath Shuler. Personally, I’m frustrated that his office has not even acknowledged my letter in over three weeks when I tagged it “response requested.” I will march down to his College Street office if need be. Perhaps if you, my fellow beer drinkers, would inundate him with the same, we can get some representation from North Carolina’s most vibrant beer city and encourage him to co-sponsor H.R. 4278. Will you help?

The Brewers Association has a great resource guide from which you can pull information (and remember to add personal touches). A copy of my letter is below:

Representative Shuler,

My name is Julie Atallah and I am the co-owner, with my husband, of a small downtown Asheville business called Bruisin’ Ales. We are a beer-only retail store, specializing in hand-crafted brews from around the country and specifically Asheville and Western North Carolina. Our store has been rated the number three beer retailer in the world by RateBeer Best 2010; named one of the “Top 10 Bottle Shops in the U.S.” by Imbibe Magazine; and voted “Best Beer Store” in the MountainXPress “Best of WNC” reader poll. More recently, Asheville breweries and the local beer scene was showcased in a travel feature by Imbibe Magazine.

I am writing you today to draw your attention to H.R. 4278, sponsored by Representatives Richard Neal and Kevin Brady, both members of the House Ways & Means Committee. H.R. 4278 was introduced in December, 2009. (Senators John Kerry and Mike Crapo introduced S. 3339 in May, 2010.) The legislation will reduce excise tax for the nation’s small breweries from $7 to $3.50 per barrel for the first 60,000 barrels of beer produced. It will also provide a tax reduction from the current rate of $18 per barrel to a reduced rate of $16 for the first 2 million barrels for small brewers that produce less than 6 million barrels. In summary, the bill gives a small excise tax break to the nation’s smallest brewers which employ people in communities throughout America.

The small brewer tax rate was established in 1976 and has never been updated. Since then, the annual production of America’s largest brewery increased from about 45 million to 107 million barrels. The ceiling defining small breweries is 2 million barrels. Along with the Brewers Association, we support raising this ceiling to 6 million barrels to more accurately reflect the intent of the original differentiation between large and small brewers in the U.S.

Consumer demand for the bold and innovative beers brewed by America’s small brewers has grown significantly in recent years. But beer produced by small, independent brewers still represents less than 5% of the beer sold nationwide. As small businesses, small brewers face many economic challenges. Because of differences in economies of scale, small brewers have higher costs for production, raw materials, packaging and market entry than larger, well-established, multi-national competitors. Furthermore, efforts to increase state taxes for all brewers continue to threaten jobs and their economic stability.

This legislation would help create jobs for America’s 1,500+ small breweries. Nationally, small and independent brewers employ nearly 100,000 full- and part-time employees and generate more than $3 billion in wages and benefits and pay more than $2.3 billion in business, personal and consumption taxes. These brewers are vital, small businesses in communities across the country, typically employing 10 to 50 employees. This is especially good for Asheville, an area where many jobs depend on tourism and seasonal travel. These jobs could be created locally and year-round.

A few reasons why this bill is important locally:

• Local craft beer is a vital part of Asheville culture.
• Asheville now has nine breweries in a population of approximately 78,000. We have more breweries per capita than any other city in the nation, both large and small. There are even more state and regional craft breweries that contribute to the local economy.
• Local breweries pump a lot of money into the local economy while supporting many community organizations, events and non-profits.
• In 2009, Asheville brewers created the Asheville Brewers Alliance to organize the voice of the industry here in Western North Carolina.
• Asheville was recently voted “BeerCity, USA” in a poll by Charlie Papazian, president of the Brewers Association. The poll was held online nationwide and we beat beer meccas like Portland, Oregon. While just for fun, the poll clearly shows the passion our community has for its local breweries and their products. This is the second year in a row that Asheville has tied or won the poll. As a result, we have a new spring beer festival called Beer City Festival on Roger McGuire Green this Saturday, June 5.
• The number of beer travelers coming to Asheville is staggering. Craft beer provides entertainment and enjoyment to many. Tourists are coming to our city for reasons other than the outdoors and usual tourist sites.

I am providing you with a link to the Harvard Study on the Economic Impact of H.R. 4278. http://www.brewersassociation.org/attachments/0000/1942/HR_4278_Economic_Study_-_Final.pdf

Can I count on you, Representative Shuler, to consider supporting and co-sponsoring H.R. 4278 from BeerCity, USA?

Thank you for your time and consideration of this bill. I am available to discuss this with you any time at your Asheville office with members of the Asheville Brewers Alliance. Of course, you are always welcome to make a stop at Bruisin’ Ales.

Yours, in locally-produced craft beer,

Julie Atallah
owner/marketing/beerlanthropist
Bruisin’ Ales
66 Broadway Street
Asheville, NC 28801

phone: 828/252-8999
fax: 828/252-8991
web: bruisin-ales.com
twitter: @bruisinales
facebook: facebook.com/bruisinales

The Asheville Brewers Alliance now has a website! This is now your go-to place for all things beer-related in Asheville. Full calendar included that links from Asheville Brew.

[NOTE: Press release from the Asheville Chamber of Commerce. Enter to win a trip to Asheville & Brewgrass Festival.]

WIN CRAFT BEER VACATION GIVEAWAY

~ Asheville celebrates craft beer title with beer-cation travel giveaway ~

ASHEVILLE, N.C. (May 27, 2010) – More than 19,000 votes and hundreds of heated comments and blog posts marked a neck-n-neck tie-breaker for the title of “BeerCity USA 2010” in an online poll celebrating American Craft Beer Week.  In the end, passion for the small, but mighty, brewing culture of Asheville, North Carolina surpassed brewing giant Portland, Oregon. Last year, the East Coast vs. West Coast battle ended in a tie between the two cities.

Quote

“Beers experienced from breweries in both cities, I can attest to, are worth the journey to these American beer Meccas.  In fact beer enjoyed in most American cities is worth the journey.  Beer drinkers are on notice: You can leave home now–better beer awaits,” said Examiner.com poll host and founder of the Association of Brewers Charlie Papazian.

Win a Craft Beer Vacation

In celebration of the city’s first outright title of BeerCity USA, Asheville has launched a beer-cation giveaway. Win a free night’s stay at the Asheville Renaissance and pair of coveted tickets to Asheville’s biggest annual beer festival, Brewgrass. Tickets are currently sold out for the popular event with a line-up of national and regional bluegrass acts. Enter to win the craft beer travel getaway at ExploreAsheville.com.

About Asheville: Brewtopian Society

Known for its scenic beauty, music culture and robust art scene, Asheville’s reputation as a haven for brewing and culinary arts is growing. With a population of just over 70,000, Asheville is giving bigger cities a beer-run for their money with nine diverse craft breweries–more per capita than any city in the nation.

On any given day, about 50 local beers can be enjoyed on draft and in bottles. Asheville is home to a world-renowned specialty beer store (Bruisin’ Ales, rated #3 retailer worldwide by RateBeer), five annual beer festivals, a regular “Beer Guy” column in the local paper, and a growing array of local beer-flavored food products. (Highland Black Mocha Stout ice cream, anyone?) Asheville Brews Cruise offers an insider’s look at Asheville’s rapidly evolving microbrewery scene complete with designated driver.

Beer Links

• BeerCity USA – Examiner.com poll results
• AmericanCraftBeerWeek.org
• BrewtopianSociety.com – guide to Asheville’s craft breweries via FoodtopianSociety.com

Follow @AshevilleTravel on Twitter.

FOR IMMEDIATE RELEASE
May 26, 2010

FOR MORE INFORMATION CONTACT:
RICK LYKE, APR
PINTS FOR PROSTATES INC.
704-916-6152
704-340-2840

Pints for Prostates Launches “Donate for Dad”

Program Enables Donors to Buy Dad a Virtual Beer for Father’s Day

Charlotte, N.C. – Pints for Prostates, a campaign reaching men through the universal language of beer, is launching “Donate for Dad” a fundraising campaign aimed at supporting the mission of the Us TOO International Prostate Education and Support Network by offering donors the chance to buy Dad a virtual beer for Father’s Day.

“The Pints for Prostates campaign hosts events around the country, but many people are unable to attend and still want to help in the fight against prostate cancer,” said Rick Lyke, a 49-year-old Charlotte, N.C., marketing executive and drinks journalist who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “Donate for Dad is a simple and easy way for people to honor their Dads in a way that will make a big difference to men who are battling prostate cancer.”

With Donate for Dad, supporters buy a virtual pint ($5), six pack ($10), case ($25) or keg ($100) for Dad and 100 percent of the net proceeds go directly to Us TOO International, which is celebrating 20 years of helping men fighting prostate cancer. As part of the program an eCard is sent to the donor’s Father telling them about the donation.

People can visit www.pintsforprostates.org and click on the link to Donate for Dad.

Prostate cancer kills nearly 28,000 men in America each year. Few people realize there are roughly as many new prostate cancer cases diagnosed annually in this country as there are new breast cancer cases. For the men battling prostate cancer and their families, the Us TOO International Prostate Cancer Education and Support Network is a place they can turn to for reliable information about the disease and treatment options.

“Whether you say Cheers, Prost, Salud, Slainte, L’chaim or something else when you are toasting, this year you can honor Dad by helping a great cause,” Lyke said.

Since being launched in late 2008, Pints for Prostates has reached nearly 100 million people through a combination of donated advertising, news articles, appearances at beer festivals, and coverage on websites and blogs. In 2009, program was featured at the Livestrong Global Cancer Summit in Dublin, Ireland, and profiled on CNN’s Vital Signs program hosted by Dr. Sanjay Gupta. During the 2010 NHRA season the Yonke Motorsports Pro Stock is racing with the Pints for Prostates logo on the hood of its car. In April, a team of athletes from Columbus, Ohio, ran with prostate cancer survivor Patrick Grubbe in the Boston Marathon wearing uniforms with the Pints for Prostates logo.

About Pints for Prostates

Pints for Prostates, is a 501(c)3 campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates supports the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that works to support, educate and advocate for men with prostate cancer and their families. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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