For immediate release: February 1, 2012

Asheville Beer Week Logo Contest
Asheville Beer Week needs a logo and fast

Love beer? Got some design skills? The Asheville Beer Week folks are looking for a hot logo for this inaugural beer-centric week (which actually will be an 11-day party running from May 24 until June 3).

Submit your logo designs to avlbeerweek@gmail.com by February 17. The logo winner will receive two tickets to Beer City Fest (June 2), two tickets to Brewgrass (Sept. 15), and two tickets to Asheville Beer Week’s Iron Brewer Competition (TBA).

You know the deal—nothing obscene or inappropriate. This is a wholesome(ish) beer week. Your design could be featured on every piece of Asheville Beer Week swag.

Submit logos to: avlbeerweek@gmail.com.

For more information, follow us on Facebook at Asheville Beer Week or Twitter @avlbeerweek.

FOR IMMEDIATE RELEASE 

CHICO, Calif. — Jan. 25, 2012 —Sierra Nevada Brewing Co. is pleased to announce that it has chosen a site in western North Carolina for the future home of an East Coast brewery. The site, approximately 90 acres in the Henderson County Town of Mills River— along the French Broad River, 12 miles south of Asheville — will be home to the new production facility, as well as a proposed restaurant and gift shop. “We are thrilled to have found an ideal location in western North Carolina for our second brewery,” says Ken Grossman, founder of Sierra Nevada. “The beer culture, water quality and quality of life are excellent. We feel lucky to be a part of this community.”

The new facility will add much needed capacity for Sierra Nevada, and will allow for the quick shipment of brewery-fresh beer to consumers in the east. The East Coast brewery will start with a capacity around 300,000 barrels, with room to grow. The added barrelage will accommodate wider production of the myriad of seasonal beers and bottled specialties Sierra Nevada has produced in recent years, as well as an expansion of the brewery’s well?known flagship product: Sierra Nevada Pale Ale.

Sierra Nevada began the search for a new location several years ago. The brewery looked at hundreds of potential sites, eventually narrowing the search down to a handful of locations. The list of criteria was long and included quantifiable factors such as ease of shipping and water quality, as well as quality of life issues for its employees. Sierra Nevada has a reputation for a laid-back brewery culture and a love of the outdoors, and the new facility will retain this same tone. The Asheville area offers Sierra Nevada Brewing the perfect confluence of community, recreation and craft beer culture.

Sierra Nevada’s eastern brewery site is expected to employ approximately 90 workers, with additional staff in the restaurant to follow. The brewery anticipates being operational by early 2014.

About Sierra Nevada Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and ingredients of the finest quality. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including the flagship Pale Ale, Torpedo, Porter, Stout, Kellerweis, four seasonal beers, Estate Ale, Harvest Ales, Ovila Abbey Ales and a host of draught-only specialties.

Additional links from beernews.org:

Sierra Nevada Ken Grossman’s statement on North Carolina
Sierra Nevada Brewing to invest $107.5 million over next five years in North Carolina brewery

For immediate release: January 24, 2011

The first ever Asheville Beer Week will take place May 24 through June 3, 2012. The ten days celebrating beer and Beer City, USA, will culminate at Asheville’s third Beer City Festival on June 2.

Our mission is to celebrate that nectar known as beer—to taste many different styles of beer and variations on those styles; to pair beer with a smorgasbord of delicious foods; to learn about and explore beer in all its delectable complexity; and, most of all, to have fun drinking beer in the brewery-centric mountains of Asheville, NC.

The “week” will include seminars, tastings, dinners, and special events with “beer celebrities” from around the country and the world. More than 40 breweries are slated to appear at Beer City Festival already.

Organized by a beer-loving bunch of regional beer industry folks, Asheville Beer Week will offer a variety of events and include as many bars, restaurants and breweries as possible.

If you’re interested in holding an event, please contact us at avlbeerweek@gmail.com, and we’ll send you a sign-up sheet. Event sign-ups are due by February 17, after which time, we’ll produce an official Asheville Beer Week calendar.

Whether or not you’d like to participate or attend, please spread the word about Asheville Beer Week.

We’re also holding a logo contest. Submissions for the Asheville Beer Week logo also are due by February 17. The winner will receive two tickets to Beer City Fest, two tickets to Brewgrass (Sept. 15), and two tickets to an Iron Man Chef Competition to be held during Asheville Beer Week.

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Contacts:

Mike Rangel, Asheville Brewers Alliance and Asheville Brewing Company, asheville.ninja@gmail.com.

Anne Fitten Glenn, beer writer/educator/Brewgasm.com., annefittenglenn@gmail.com.

General email: avlbeerweek@gmail.com

Facebook: Asheville Beer Week

Twitter: @avlbeerweek

Wow. Five years. Happy, happy 5th birthday to the humble storefront today!

I had every intention of writing a whimsical retrospective, something witty and funny, but the truth is, we’re so busy right now, I can’t even think. So, on that note: Jason & I would like to extend a big, FAT “thank you” to Asheville and all you wonderful beer people who have supported Bruisin’ Ales since 2006. It’s worth every minute. (Even the paper cuts, black-n-blue marks, and back spasms, sometimes.) Thank you also to the people who have helped us over the years: Chris Dotson, Philip Dotson, Craig Weitzel, Sophie Thompson and the absolutely irreplaceable Mike Guarracino.

It’s a little bit difficult to celebrate the Big-Birthday-Anniversary-Whatever, what with the holiday shoppers and all, but we’ll be giving away samples all day while you shop. We brought some items from our own beer cellar, plus we have a very rare keg we got from Allagash Brewing—the only keg in North Carolina—Curieux aged on Booker’s Bourbon barrels. (Normally, this beer is made with Jim Beam barrels, in case you were wondering.)

Thank you! We love you! Support your local, independent beer retailer!

This coming Monday, Bruisin’ Ales will have special Monday hours to launch the long-awaited 21st Amendment Brewery from San Francisco, California. The entire line comes in cans. Probably best known for their Hell or High Watermelon Wheat (which exploded onto the beer scene initially and will likely make an appearance after the New Year), this is a fantastic canned line. We’re thrilled to launch it in WNC and we welcome them to the Bruisin’ shelves. About the brewery/brewpub:

In 2000, Nico Freccia and Shaun O’Sullivan founded the 21st Amendment Brewery in San Francisco’s historic South Park neighborhood. The popular brewpub is now at the heart of the new city center, just south of the financial district and only two blocks from the San Francisco Giants baseball park. In addition to eight rotating taps of multiple award-winning hand-crafted house beers, the pub has been voted “Best Brewpub”, “Best Burger” and “Best Happy Hour” by the San Francisco press.

So, what 21st Amendment beers will be coming on the initial shipment? Here’s what we’re tasting on Monday from 5:00-7:00 pm.

Brew Free or Die (IPA)
Brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt backbone. Our top selling beer at the pub, this IPA starts big and finishes clean leaving you wanting more. [7.0% abv]

Back in Black  (Black IPA)
Inspired by Paul Revere’s midnight ride, we rebelled against the British style IPA, embraced the more aggressive American version and then recast it in bold, brave, defiant black. Our Black IPA is a Declaration of Independence from the tyranny of the expected. Back in Black is our newest year-round beer available now in six pack cans and on draft. Brewed like an American IPA but with the addition of rich, dark malts, this beer has all the flavor and hop character you expect with a smooth, mellow finish. [6.8% abv]

Allies Win the War (Strong Ale brewed with Dates, Collaboration with Ninkasi Brewing)
In a surprising turn of events, rival superpowers have joined forces to bring a beer of might to the world. According to top-secret documents, recently unclassified, brewmasters for 21st Amendment in California and Ninkasi in Oregon began their brewing careers together many years ago. The two leaders reunited recently at a secret camp in the Sierras to devise their master plan. “We are more alike than we are different,” said 21st Amendment’s Shaun O’Sullivan. “We must unite in our common cause,” added Ninkasi’s Jamie Floyd. The resulting collaboration, an ale brewed with California dates, an aggressive arsenal of all-Northwest hops and an unmistakable aroma of victory, deals a unified blow to unoriginal beers everywhere. [8.5% abv]

Please note: Store hours will be 5:00-8:00 pm on Monday, December 5th, so come on down for a sample and get a little beer shopping done!

If you haven’t heard by now (and you should have), Greg Koch, CEO of Stone Brewing Company is visiting Asheville on Friday, October 28 for a series of events to promote a new book, The Craft of Stone Brewing.

At Bruisin’ Ales, we’re holding a private book signing and beer tasting from 4:30-6:00 p.m. Cost is $30/per person and includes the new book ($25 retail price), plus a flight of rare Stone Brewing beers paired with local cheeses and snacks. There are only 35 spots available. You must call the store with a credit card to make your reservation. (828) 252-8999

A little bit about Greg and the history of Stone Brewing:

Since starting the brewery with his partner Steve Wagner in 1996, Stone has become one of the fastest growing and highest rated breweries in the world. Brewing a projected 150,000 barrels in 2011, Stone is the 14th largest craft brewery in the United States, a position it achieved without ever advertising, discounting, giving away freebies or compromising.

Greg passionately believes that environmental and social sustainability goes hand-in-hand with brewing mind-blowing beer and he frequently is called on to speak on topics ranging from craft beer to business to food to marketing, bringing a bold, entertaining, and often humorous approach along with his philosophy.

The beers [UPDATE]:

Trio of Bastards:
Arrogant Bastard
Oaked Arrogant Bastard
Double Bastard (2011)

Baird / Ishii / Stone Japanese Green Tea IPA
Stone Sublimely Self-Righteous Ale
Stone Cali-Belgique IPA

After the Bruisin’ Ales private event, please follow us to the LAB (Lexington Avenue Brewery), where Greg will deliver a talk on the craft beer industry, entrepreneurship, and creative marketing at 6:30 p.m. We have been fortunate to hear Greg speak in the past, and trust us, you don’t want to miss it. While we don’t much care for comparisons, many of you are familiar with Gary Vee of the wine industry. Greg Koch is that guy for all us craft beer supporters (and then some). The LAB speaking engagement is free to the public and will be held in the back room stage area of the brewery.

If you’re still up for some Stone Brewing beers after that (and who wouldn’t be?), The Thirsty Monk has a fantastic line-up of special draft beers that night, offering you another opportunity for a Meet & Greet.

Please note that books will be available at all locations, including Stone Brewing Company’s first book, The Brewers Apprentice. (And a special shout to all our friends at Malaprops, our amazing local bookstore, for handling the book orders.)

Call today! These spots will go quickly! We look forward to seeing you all at Bruisin’ Ales.

Bob Moog Foundation and Asheville Brewing Company Announce One-Month Release of Moog Filtered Ale

For Immediate Release -October 6, 2011 (Asheville, N.C.) – Asheville Brewing Company and the Bob Moog Foundation are proud to announce the release of the second limited edition of Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog. The two organizations partnered in 2010, releasing the first edition to international acclaim. The Ale will be available October 6, 2011, through November 7, 2011. Proceeds from the sale of the beer will be donated to the Bob Moog Foundation to benefit their mission of igniting the innovative and creative through science, music, and history. The timing of the beer’s release coincides with Moogfest, the three-day electronic music festival to be held in Asheville, N.C., on October 28, 29, and 30, 2011.

Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It will be sold nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales and will be distributed locally by Budweiser of Asheville to select grocery stores and watering holes throughout Western North Carolina, on draft and in 22-ounce bottles. The Ale will be available at Moogfest throughout the weekend. Ordering the beer for national or international shipping can be done through Bruisin’ Ales Shipping page on their website.

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups, they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music, as well as to support the eventual creation of the Moogseum.

Asheville Brewing Company President Mike Rangel says, “We are honored to be working with the Bob Moog Foundation again this year to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s Dr. Bob’s SoundSchool outreach program. Moog Filtered Ale is absolutely the most exciting project our company has been involved in, and after the success of last year’s collaboration, we couldn’t wait to do it again this year.”

Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, remarks, “We are extremely proud and grateful to be partnering with Asheville Brewing Company again this year. The funding from last year’s sales of Moog Filtered Ale was of tremendous assistance in helping us reach our goals. As a result, our programs are thriving and our organization is stronger than ever. Purchasing Moog Filtered Ale is a very tasty way for people to support both the work of the Bob Moog Foundation and Asheville Brewing Company, a small business that supports many local non-profit organizations all year long.”

The label for the Ale is an original design by Asheville artist Phil Cheney. Featuring vibrant shades of purple, green, and orange, the label shows Bob Moog leaning over a keyboard with musical notes, synthesizer knobs, and patch cables floating above his head. A line of t-shirts and other merchandise featuring the label will be available through www.shop.ashevillebrewing.com beginning October 10.

About the Bob Moog Foundation

The Bob Moog Foundation (www.bobmoogfoundation.org) honors the legacy of synthesizer pioneer Dr. Bob Moog through its mission of igniting the innovative and creative spirit at the intersection of science, music, and history. Its projects include Dr. Bob’s SoundSchool, which brings electronic musical instruments into the schools to teach children science through music; the Archive Preservation Initiative, an effort to preserve and share the inventor’s extensive and historic archive; and the planned Moogseum, an innovative educational, historic, and cultural facility that will bring Bob Moog’s work and spirit alive to inspire future generations. The Moogseum will be located in Asheville, N.C., in the years ahead, pending necessary funding. The Bob Moog Foundation is an independent, donor-driven 501(c)(3) non-profit organization and is not formally affiliated with Moog Music, Inc.

No big secret that Asheville is very much a town of hopheads. We sell more IPAs that any other style of beer. So, what’s the deal with International #IPADay? Here’s the scoop from founders @thebeerwench and @ryanaross.

Greetings Craft Beer Drinkers! Welcome to International #IPADay — the world’s largest celebration of craft beer.

International #IPADay is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together.

On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize the craft beer’s social voice.

To participate, share your photos, videos, blog posts, tasting notes, recipes, thoughts with the world on Twitter Facebook, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media platforms you may use. Use the hastag #IPADay in all of your posts and then see what others are saying by searching the hashtag on google, twitter or other social media resources.

So, get out there and have an IPA today! You can share your photos and other things on the Bruisin’ Facebook Page, too.

[Pssssst... stay tuned on Twitter and Facebook for some giveaways—while supplies last.]

East Tennessee’s First Oktoberfest Kicks off With Beer University

Save the date. September 24^th downtown Kingsport, Tenn. will host its first Oktoberfest in the city’s downtown.  With events planned from 9:30 in the morning until 9:30pm that night, there is something for everyone at the inaugural festival.

The morning of the event will begin with a 1M kids run and a 5k Mud Sweat and Tears mud run that benefits Toys for Tots.   The third leg of the runs, is the Biers, Tears and Cheers – Charity Beer Run.  All proceeds benefit the Speedway Children’s Charity and winners receive some incredible NASCAR tickets.   

The event will also celebrate the craft beer being made in the region with a Craft Bier Garden. At least 25 craft brewers are expected with several Tennessee, Virginia and North Carolina breweries participating, as well as others.

“Just like the Germans were a key part in shaping the early history of beer, southerners are really showing the rest of the country how to take it to the next level with our innovative brews that continue to honor beer making traditions,” said Carson.

Admission to the Craft Bier Garden is $29 and includes your entry to the festival’s groundbreaking Beer University.  For a limited time, Kingsport Oktoberfest is providing Free- T shirts to those who purchase a ticket and everyone receives a complimentary tasting glass. The first of its kind, Beer U will host classes from professional and home brewers on the craft of making beer.

As part of Beer University, breweries will be bringing Rare and Specialty Casks that can’t be found anywhere else.  Lazy Magnolia is making the one of a kind Flaming Pecan just for the Oktoberfest and each brewery is bring a specialty beer that allows those participating to try something they have never tried before.

“True craft beer lovers go beyond savoring the taste of their brew. They want to know about its origin. We want people to leave saying, ‘wow, I never knew that!’”, said Carson.

The Kingsport Oktoberfest is taking a page from Beer City’s book, by placing a heavy emphasis on the growing to glass process in making beer.  Echoview Farms and Riverbend Malt House from the Asheville area will be providing demonstrations.  Asheville’s Forty Fingers and a Missing Tooth will be providing juggling entertainment and Velvet Truckstop will be the headliner.  Many regional and local breweries will be participating such as Craggie, Highland, French Broad and Heinzelmannchen will be participating.  A great variety of restaurants will be participating from German foot to BBQ from restaurants like Luella’s.

There will be FREE music for everyone throughout the day.  On the main stage, Kingsport Oktoberfest will feature music with some outstanding bands.  On the second stage, folks and bluegrass bands will be performing.  Also, in true German fashion, roaming German music will be held performed throughout the day.

The Das Kidzone is a perfect place for kids and families alike.  It’s an alcohol free zone that has 3 FREE inflatable bounce houses for the kids to enjoy, FREE roaming juggling, a FREE kids train for everyone to ride on, a FREE kids art zone with art tables sponsored Kingsport Arts kids train going through downtown, a hula-hoop zone, face painting, balloons and lots of fun for the kids and family.

The Bavarian Brat Eating Contest let’s contests vie for the Tennessee Brat Eating Title.  The event will be aired live on WQUT Radio.  Freiberg’s German Restaurant will host the qualifying round.

While thousands will gather to sample the region’s craft beer with a traditional German bratwurst, they can cheer on a pup at the Wiener Dog Brat Trot sponsored by Classy Claws and Pawz where Dachshunds will run as fast as their little legs will carry them to the finish line. Animals will also be on sight for adoption.

More information on the Kingsport Oktoberfest can be found at www.kingsportoktoberfest.com or by emailing info@kingsportoktoberfest.com.