Archive for the ‘In the news’ Category

Bruisin’ Ales new Store Manager: Philip Dotson

Posted Nov 01, 2013 in Coolness, Goings on, In the news, People, The Beerlanthropy® Project

 

Today is big day. For us, personally, and the continued success of the humble storefront, Bruisin’ Ales. As we quickly approach our 7th anniversary in December, a big thing has happened. We have a created a new position, Store Manager, and the person filling that position is Philip Dotson. Many of you know Philip from years past—he worked for us from 2008-2009 before leaving Asheville to travel the world, performing around the globe with his massive voice. (He’s a singer, you see, and a bit of a renaissance man. See photo. How slick! How Matrix!) But, he also knows beer from years of drinking craft, homebrewing, and jaunts around the world. As they say all good things do, he came back to us in May 2013—bringing with him our other new(ish) amazing staff, John McCarley and Jay Monoghan—and as of today, Philip will be in charge of the storefront, orders, tastings, and product expansions. While it’s extremely hard to let go of responsibility for a store that is essentially our baby, we are pleased to have him on board in this capacity, which will allow us to step back a little (and not be so crazy).

But, have no fear: Nothing is changing. We’re not passing the reigns and we’re not going to be missing from the action. The only difference is that we now have the perfect fit to our team to run the day-to-day, so we can focus on new ideas and development of Bruisin’ Ales. (Maybe take a vacation?) Congrats to Philip and we’re happy to have you!

In closing, we’d like to say this one thing: “Whoooooooooooo!”

—Julie and Jason

Music + Beer = The Mountain Oasis Craft Beer Experience Package

Posted Oct 18, 2013 in Beer, Beer Places, Breweries, Coolness, Events, Goings on, In the news, Music, The Beerlanthropy® Project

 

 

 

 

 

 

 

 

 

We are very excited to be participating in Mountain Oasis’s Craft Beer Experience and we would like to share with you some important information about redeeming your packages. Please read the below carefully. If you don’t yet have this delectable add-on, you can buy them here. More details on the Mountain Oasis Festival page.


Electric Pale Ale

Bring your photo ID and purchase confirmation to Bruisin’ Ales at 66 Broadway Street to redeem your official Mountain Oasis Beer Stein by Eco Vessel. Remember to bring your Stein with you to the U.S. Cellular Center to get your discounted Electric Pale Ale!


Witbier Package

Bring your photo ID and purchase confirmation to Bruisin’ Ales at 66 Broadway Street to obtain your official Mountain Oasis Beer Stein and your voucher to ride the Hop-N-Go Shuttle out to Highland Brewing Company. Please arrive at The Vance Memorial at the intersection of Biltmore Avenue and Patton Avenue on Friday at 3:45 pm.  Shuttle will leave promptly at 4 PM for Highland Brewing Company. The shuttle will board at 5:45 PM and leave promptly at 6:00 PM to return downtown.


Imperial Package

Bring your photo ID and purchase confirmation to Bruisin’ Ales at 66 Broadway Street to receive your official Mountain Oasis Beer Stein and your voucher to the Brewers Brunch and Panel at the Lexington Avenue Brewery. The Brunch will start promptly at 12 PM on Sunday, October 27th in the back room of the Lexington Avenue Brewery located at 39 N. Lexington Avenue.


Holy Gaelic Grail Package

Bring your photo ID and purchase confirmation to Bruisin’ Ales at 66 Broadway Street to receive your official Mountain Oasis Beer Stein, your voucher to ride the Hop-N-Go Shuttle out to Highland Brewing Company, your voucher for the Brewers Brunch, and your assorted local six pack of beer. Please arrive at The Vance Memorial  at the intersection of Biltmore Avenue and Patton Avenue on Friday at 3:45 pm.  Shuttle will leave promptly at 4 PM for Highland Brewing Company. The shuttle will board at 5:45 PM and leave promptly at 6 PM to return downtown. The Brewers Brunch will start promptly at 12 PM on Sunday, October 27th in the back room of the Lexington Avenue Brewery located at 39 N. Lexington Avenue.


You do not need a Mountain Oasis ticket for the purchase of any Craft Beer Experience package, but purchasers must be 21+ to pick up or consume any alcohol associated with the packages.

 

Asheville Brewers’ Alliance helps “Cut the Cold Challange”

Posted Oct 16, 2013 in Breweries, Coolness, Goings on, In the news, People

FOR IMMEDIATE RELEASE
October 16, 2013

Asheville Brewers’ Alliance eases burden of government shutdown

ASHEVILLE, NC—Today the Asheville Brewers’ Alliance made a $1000 contribution to Eblen Charities’ Energy Assistance initiative.  That gift was matched by the Eblen/WCQS “Cut the Cold Challenge” program, doubling its impact toward cutting heating costs for people in need this winter.

John Lyda, President of the Asheville Brewers Alliance, described this initiative.

“Yes, the current government shutdown is hindering the brewing industry, but its effects are hitting some of our Western North Carolina citizens much more deeply.  Life-sustaining programs, like heating-oil subsidies, are among the initiatives that have been stopped.  The ABA has a long history of assistance in the communities that support our industry.  With cold weather bearing down upon us, we felt it was right to turn away from our issues and help those truly in need.  Eblen Charities and WCQS have graciously matched our contribution via their “Cut the Cold Challenge” program, and we hope the $2000 net impact keeps some folks warm this winter.”

About the Asheville Brewers Alliance, The Eblen Charities, and WCQS’ “Cut the Cold Challenge”:

The Asheville Brewers Alliance is a non-profit group of Western NC beer industry professionals whose mission is to promote the regional brewing industry and give back to the communities that support it.  More information may be found at:  http://www.ashevillebrewersalliance.com

The Eblen Charities is a non-profit organization whose outreach extends throughout the counties of western North Carolina and through its numerous programs has helped thousands upon thousands of families each year with medical and emergency assistance.  More information may be found at:  http://www.eblencharities.org/about/

WCQS, North Carolina’s Public Radio station, and Eblen Charities, have created the “Cut the Cold Challenge” to match every contribution made toward easing heating costs for those in need.  More information may be found at:  http://wcqs.org/post/sustain-wcqs-and-cut-cold-every-gift-matched-eblen-charities

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Asheville Beer Week is upon us & we’ve got some events going on

Posted May 22, 2013 in Beer, Beer Humor, Beer Pairings, Beer Places, Books, Breweries, Events, Goings on, History, In the news, Limited Release, People, Sports, The Beerlanthropy® Project

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It’s almost Asheville Beer Week! At Bruisin’ Ales, we’ve planned a bunch of events at humble storefront and with some colleagues about town. A few details to work out, but we’re all in! We hope you’ll join us!

Sunday, May 26, 2:00 p.m. & 4:00 p.m.
What: LaZoom Sunday Beer Run
Where:
 On the big, purple bus!
Tickets: $25.00/pp, Buy online

Hop on the big, purple bus! Asheville’s Feral Chihuahuas, Bruisin’ Ales and LaZoom team up to bring you a beer and comedy explosion tour not to be missed. Wrap your mind around the area’s beer history—as told by local funny guys, The Feral Chihuahuas. Includes beer on the bus and at least one brewery stop along the way! **This is event is close to selling out. 

Tuesday, May 28, 6:00 pm
What: Asheville Tourists & Bruisin’ Ales present “Belgian(style) Beer at the Ballpark”
Where:
McCormick Field, Oskar Blues Party Pavilion
Tickets: $60/pp, http://www.eventbrite.com/event/6804463333#

Asheville Tourists and Bruisin’ Ales bring Belgian pub food and Belgian-style beer to the Tuesday, March 28 home game at McCormick Field. Nine innings–Nine breweries! Beers so far, below. More a’coming!

Liefmans: Goudenband, Cuvee Brut, Fruitesse
Het Anker Gouden Carolus: Hopsinjour, Easter Ale, Cuvée van de Keizer Blauw
Allagash Brewing: Blonde, James Bean (Curieux w/ coffee), Midnight Brett
Brewery Ommegang: Biere d’Hougoumont, Rare Vos, Gnommegang
The Bruery: Saison Rue, Mischief Golden, Tradewinds Tripel w/ Thai Basil
Boulevard Brewing: Tank 7, Nommo, Sixth Glass
Pisgah Brewing: White Ale, Solstice Tripel, Baptista
New Belgium Brewing: Biere de Garde, Peach Porch Lounger, Cascara Quad
Weyerbacher Brewing: Verboten, Quad, Tiny

Menu:
• Chicken Leg Quarters marinated in New Belgium Biere de Mars
• Fresh Greens with Raspberry and Rare Vos Vinaigrette
• Choucroute Garni Nommo: A traditional Belgian “stew” with bratwurst, kielbasa, sauerkraut, and potatoes sauteed with onions, tomatoes, and caraway, cooked with Boulevard Nomma Dubbel.
• Weyerbacher “Tiny” Brownies

All breweries are bringing THREE selections. Brewery reps will be on-hand and we’re excited to welcome the brewer of Boulevard Brewing to Asheville for the first time. Join us for a casual night in the brand new Oskar Blues Party Pavilion at McCormick Field while we cheer on The Tourists! $60/pp, includes game ticket, private seating area, all-you-can-eat buffet, and beer samples (while they last).

Tuesday, May 28, 12:00 pm
What: Retail Bottle Releases of ABA Hoppy Saison Collaboration Beer & Green Man Brewing Raugupatis

Where: Bruisin’ Ales

The ABA Hoppy Saison—made with North Carolina honey, and around 6.5% abv—is the first-ever collaborative brew to come from the Asheville Brewers Alliance. Twenty different breweries came together for this creation: Altamont Brewing Co., Asheville Brewing, BearWaters Brewing Co., Blue Mountain Pizza and Brew Pub, Burial Beer Co., Catawba Valley Brewing Company, French Broad Brewing Company, Green Man Brewery, Heinzelmannchen Brewery, Highland Brewing Company, Lexington Avenue Brewery, Nantahala Brewing Co., New Belgium Brewing, Pisgah Brewing Company, Riverbend Malt House, Sierra Nevada Brewing Company, Southern Appalachian Brewery, Thirsty Monk, Tipping Point Brewing, Wedge Brewing Company, Wicked Weed Brewing.

Green Man Brewing’s 750′s of Raugupatis, Baltic Porter Aged in Whiskey Barrels will also be released that day.

**Please note: Both beer releases are on-premise only for Asheville Beer Week attendees. No shipping. No pre-orders or hold-by-phone. Quantities per person will be announced as soon as we receive our allocation numbers. **

Wednesday, May 29, 6:00-8:00 pm
What: Meet-n-Greet & Book Signing with Brewmaster Mitch Steele of Stone Brewing
Where: Bruisin’ Ales

Join us for a tasting and meet-n-greet with Mitch Steele, Brewmaster of Stone Brewing Company, California. He’ll be signing his new book, IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale. Get a signed copy of the book (while supplies last) and a flight! Stone’s flagship IPAs: Stone IPA, Stone Ruination, Stone Sublimely Self-Righteous, and Stone Cali-Belgique.

FREE entry. Books are $24.95.

Thursday, May 30, 6:00-9:00 pm
What: The Market Place & Bruisin’ Ales present: Small Plates & Allagash Pairing
Where:
 The Market Place
Tickets: $40/pp w/ tax + gratuity. http://abw-marketplace-allagash-eorgf.eventbrite.com/

The Market Place and Bruisin’ Ales welcome Allagash present a casual, small plate tasting and beer pairing. Come mingle! Bring your reservation anytime between 6-8:30, at your leisure, and chill out in the bar area good eats, great beer and live Moog jazz and funky beats by Ben Hovey.

Tasting Plate:
Single lady oyster, Allagash white mignonette, toasted coriander, seaweed & cucumber salad. | Paired with Allagash White.

Looking Glass Creamery chocolate lab cheese, local lavender flower honey, sorghum glazed hazelnut & arugula salad. | Paired with Allagash Victoria.

Braised pork shank & mushroom ragu, local chevre & spring onion grits. | Paired with Allagash Dubbel.

Pecan tart, caramel sauce, bourbon macerated raspberry. | Paired with Allagash Bourbon-barrel Black.

Thursday Tasting: Bottles of Green Man Brewing! 3/21 5-7pm

Posted Mar 20, 2013 in Beer, Breweries, Coolness, Events, In the news, The Beerlanthropy® Project

If you’ve been living under a rock (or a St. Paddy’s haze), then you should know that Green Man Brewing released their first round of bottles over the weekend with a big, fat party at the brewery. Did you miss it? Not to worry! We have you covered. Tomorrow, March 21, from 5:00-7:00 p.m., we’ll be sampling the new bottles as they hit the market for the first time.

Green Man ESB: “Brewed since 1997, Green Man ESB is one of our signature brews, with its toasted malt flavor and pleasant finishing sweetness. Its eminently drinkable style comes from a blend of British-grown malts balanced with the earthy spiciness of hand-selected premium U.S. hops. Boasting an ample, nutty aroma, and a broad, authoritative flavor, Green Man ESB combines the best of English tradition with American style.”

Green Man Porter: “Green Man Porter is a delicious, full-bodied ale rich in flavor, yet easy to drink, with a creamy, smooth mouth feel. The slight hop bitterness only enhances the distinctive chocolate and roasted finish to come. Ruddy brown in color, Green Man Porter offers a bittersweet balance of malt and hops with a light cream finish. It continues to reap accolades and medals from those who know best.”

Green Man IPA: “A legendary India Pale Ale, the Green Man IPA is very hoppy with a properly balanced malt body. Brewed with generous hop additions in our kettle to give it a wonderful bitterness, it’s then late-kettle hopped to create a pleasant, floral nose. The “maltiness” is derived from traditional British malt. Its rich flavor stands up to the hops that would otherwise dominate this beer. Green Man IPA is truly an authentic version of an Indian Pale Ale, with a twist that makes it uniquely our own.”