Archive for the ‘Beer and Health’ Category

Highland to brew PSA Pilsner to support prostate cancer awareness

Posted Mar 02, 2011 in Beer, Beer and Health, Breweries, Coming Soon, In the news, People

Highland Brewing Co. to Release PSA Pilsner to Support Pints for Prostates Awareness Campaign

ASHEVILLE, N.C. – Highland Brewing Co. is releasing PSA Pilsner to help raise awareness about prostate cancer and generate funds to fight the disease that one in six American men will face.

Highland PSA Pilsner is a limited release lager created by Highland Brewer Joey Justice that will initially be available only on draught. PSA Pilsner will be tapped for the first time on March 11 from 4 to 8 p.m. during a special event at the Highland Brewing Tasting Room, 12 Old Charlotte Highway in Asheville, N.C. The beer will benefit Pints for Prostates, an awareness campaign that reaches men through the universal language of beer. Highland Brewery will donate 50-cents from each pint sold.

The beer takes its name from the PSA (prostate specific antigen) blood test, a critical tool in the early detection of prostate cancer. Highland PSA Pilsner is the latest addition to the Pints for Prostates campaign, which is designed to be a friendly and non-threatening reminder to men to take charge of their health.

“We have been working on developing a new Pilsner and want to get the reaction of our fans to the new beer at our tasting room. We thought this would be a great opportunity to raise awareness about prostate cancer,” said Oscar Wong, Highland Brewing founder and a prostate cancer survivor. “Pints for Prostates is spreading the word across the country and this is a perfect opportunity to bring this important message to Asheville.”

Pints for Prostates will have an information table at the event, along with t-shirts, hats and a raffle for a nine-night trip for two to Prague, Bamberg and Munich for Oktoberfest.  The Tim Marsh Collective will provide live music during the release event.

“Pints for Prostates really appreciates the support of Highland Brewing and I am looking forward to tasting PSA Pilsner,” said Rick Lyke, a Charlotte marketing executive and beer writer who founded Pints for Prostates in 2008 after successful prostate cancer surgery. “Few people realize that men are 33 percent more likely to face prostate cancer than women are to develop breast cancer. With early detection and proper treatment, the disease is nearly 100 percent survivable, but last year 32,000 American men died from prostate cancer. Men need to take charge of their health and start having regular prostate health screenings and PSA tests at age 40.”

According to Justice, Highland PSA Pilsner reflects his love for great Pilsner. The recipe combines Best Maltz (Best Pilsen Malt) from Heidelberg, Germany, with Carapils and Vienna Malt from American specialty malt producer Breiss, with the wort nursed through an extended brewing, fermentation and conditioning cycle utilizing the yeast strain that created the Czech Republic’s reputation for producing the world’s greatest Pilsners. Classic Czech Saaz hops provide a modest IBU count and delicate effusive aromatics. This small batch Pilsner finishes clean and crisp, and at 4 percent alcohol by volume, can lay claim to being an honest, distinctly refreshing, and highly quaffable session beer, hand crafted with love of the brewer’s art.

“Prostate cancer is about 30 years behind breast cancer in terms of awareness and social standing. The pink ribbon can be found on everything from cat food to wine, but the blue ribbon for prostate cancer awareness is on very few products as a reminder to men,” Lyke said. “Having Highland PSA Pilsner on the market is a major step forward in raising awareness about prostate cancer. Highland Brewing is really stepping up to the plate to help guys.”

During the last two years more than 100 Pints for Prostates events have been held, organized by volunteers and often hosted on a local level at breweries, restaurants or brewpubs. Those wishing to organize an event can get information by visiting www.pintsforprostates.org.

About Pints for Prostates

Pints for Prostates is a 501(c)3 a campaign that reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 218,000 new prostate cancer cases were diagnosed in the U.S. in 2010. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

About Highland Brewing Co.

Highland Brewing Co. rolled out its first beer kegs in December 1994.  Built almost entirely of retrofitted dairy equipment, the original brewery in downtown Asheville could produce up to 6,500 barrels of beer per year. In October 2006, the company moved to a larger, more efficient brewery in east Asheville with a 20,000 barrel capacity. Owner/founder Oscar Wong and Vice President/Brewmaster John Lyda have been at the brewery since its inception.  What began as a three person operation has grown into a staff of 18.  Currently, the Highland brand is sold in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia. More information is available at www.highlandbrewing.com.

Pints for Prostates Gears Up for Major Men’s Health Awareness in 2011

Posted Jan 12, 2011 in Beer, Beer and Health, Goings on, People, Travel

FOR IMMEDIATE RELEASE
January 11, 2011
FOR MORE INFORMATION CONTACT:
RICK LYKE, APR
PINTS FOR PROSTATES INC.
704-340-2840

Pints for Prostates Gears Up for Major Men’s Health Awareness Campaign During 2011

CHARLOTTE, N.C. – Pints for Prostates, an awareness campaign that reaches men through the universal language of beer, has announced plans for a number of events during 2011 designed to encourage men to take charge of their health.

“Pints for Prostates has attracted the attention of men and enabled us to educate them about the importance of regular prostate health screenings,” said Rick Lyke, who founded Pints for Prostates in 2008 after successful prostate cancer surgery. “Few people realize that prostate cancer in men is more common than breast cancer is in women. One in six men will develop prostate cancer during their lifetimes, but with early detection and proper treatment, the disease is nearly 100 percent survivable.”

During the last two years approximately 100 Pints for Prostates events have been held, organized by volunteers and often hosted on a local level at restaurants or brewpubs. Those wishing to organize an event can get information by visiting www.pintsforprostates.org.

During 2011, Pints for Prostates plans to focus activity during June, timed for Father’s Day, and September, which is National Prostate Cancer Awareness Month. In June, Donate for Dad will raise funds for the Us TOO International Prostate Education and Support Network through online donations and a variety of events. In September, Oktoberfest for a Cure will focus the support of brewers for the cause of men’s health.

Schedule of Events

Pints for Prostates has released a preliminary list of events, with more to be added during the year. Events on the schedule at this point include:

• Jan 22: World Beer Festival, Columbia, S.C., Two sessions, Noon to 4 p.m. and 6-10 p.m.
• Jan. 23: Pints for Prostates Trinity Hall Beer Tasting, 5321 E. Mockingbird Lane in Dallas, Texas, 2-6 p.m. Tickets are $25 and include a tasting of 10 different craft and homebrewed beers.
• March 11: Pints for Prostates Presented by the Downtown Macon Rotary, Armory Ball Room, 484 1st St., Macon, Ga., 7-10 p.m. Tickets are $25 and include beer samples, music from the Grapevine band, and the opportunity for men to receive a free PSA (prostate specific antigen) blood test to screen for prostate cancer.
• March 12: Pedal for a Pint, Tattnall Square Park, Macon, Ga. Presented by the Downtown Macon Rotary and Bike Tech, tickets are $25 and include the leisurely bike around the park, a t-shirt, a post ride pint and a free PSA blood test.
• March 12: Grapevine’s Third Annual Beertopia to Benefit Pints for Prostates, Baxter Village, Fort Mill, S.C., 2-6 p.m. Tickets are $25 and include samples of more than 100 beers from 40 breweries and music.
• March 15: The Jay Butler Beaudacious Beer Gustation to benefit Pints for Prostates, Flying Saucer Draught Emporium, 328 W. Morgan St., Raleigh, N.C., 6-9 p.m. Tickets are $25 and include beer samples, food and entertainment.
• April 9: World Beer Festival, Raleigh, N.C. Two sessions, Noon to 4 p.m. and 6-10 p.m.
• June 11: World Beer Festival, Richmond, Va. Two sessions, Noon to 4 p.m. and 6-10 p.m.
• June 16: Pints for Prostates at Pike Brewing, Seattle, Wash., 6-9 p.m. Event includes silent auction and raffle.
• July 28-31: Oregon Brewers Festival, Tom McCall Waterfront Park, Portland, Ore. Noon to 9 p.m. first three days and Noon to 7 p.m. on Sunday.
• Sept. 9-19: Pints for Prostates European Beer Tour. Nine nights in Prague, Bamberg and Munich, including Oktoberfest. Details at www.beertrips.com.
• Sept. 30: Denver Rare Beer Tasting III, Denver, Colo., 1-4 p.m. Tickets will go on sale during June. Details at www.pintsforprostates.org.
• Oct. 8: World Beer Festival, Durham, N.C. Two sessions, Noon to 4 p.m. and 6-10 p.m.

The Pints for Prostates European Beer Tour is being organized by BeerTrips.com, which has been providing unique beer travel experiences to European and North American destinations since 1998. The Sept. 9-19 trip will visit the Czech Republic and Germany during nine nights and include brewery tours, escorted pub crawls, guided city tours, special meals and more in Prague, Bamberg and Munich. The trip will include tours of famous breweries along the way, such as Pilsner Urquell, Ayinger and the Andechs Monastery Brewery. The tour will arrive in Munich in time to enjoy Oktoberfest 2011.

About Pints for Prostates
Pints for Prostates, is a 501(c)3 a campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 218,000 new prostate cancer cases were diagnosed in the U.S. in 2010, which is 25,000 more than the number of expected new cases of breast cancer. Sadly, more than 32,000 American men died from the disease. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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Bison Brewing/Terrapin Reunion coming soon

Posted Jun 23, 2010 in Beer, Beer and Health, Breweries, Coming Soon, In the news, Limited Release, People

Reunion Beer Kicks Off 2010 Fundraising Campaign With Release of Belgian-Style Scotch Ale

REUNION: A Beer for Hope, now in its fourth year, today announced the release of its 2010 special brew, a Belgian? Style Scotch Ale. Bison Brewing in California returns for its fourth consecutive year as a brewing and fundraising partner, and Terrapin Beer Company in Georgia returns for its second year. The beer will be released this month in both 22 ounce bottles and draft in 14 states (California, Oregon, Washington, Colorado, Minnesota, Georgia, Florida, South Carolina, North Carolina, Virginia, Tennessee, Alabama New Jersey and Pennsylvania). A number of kick?off events are scheduled in late June and will be posted at the REUNION site (www.reunionbeer.com) and the REUNION Facebook group page (www.causes.com/causes/90009/).

REUNION Beer is the inspiration and collaboration of Alan Shapiro, president of SBS Imports, Pete Slosberg, creator of Pete’s Wicked Ale™, and Virginia MacLean, long time friend and colleague, as a way to raise awareness of and donations for The Institute for Myeloma & Bone Cancer Research. All met during the early days of Pete’s Brewing Company. Virginia passed away from complications from Multiple Myeloma in June 2007, four months after the initial release of Reunion.

“Virginia emphasized the importance of continuing our support of IMBCR,” noted REUNION Co. Founder Alan Shapiro. “She believed wholeheartedly in the work of The Institute and understood the value of bringing hope to others. Every dollar raised helps us honor Virginia’s memory.”

To date REUNION has raised in excess of $130,000 for The Institute for Myeloma & Bone Cancer Research (www.imbcr.org) via profits from beer sales, retailer fundraising events, and private donations. “Every dollar we raise goes directly to IMBCR to fund research,” added Co?Founder Pete Slosberg. “We hope beer lovers everywhere will consider making a small donation via the REUNION site, Facebook cause page or directly at IMBCR’s site.”

2010 REUNION Beer
This year’s beer was developed in concert by brewmasters Spike Buckowski of Terrapin, Dan Del Grande of Bison, and REUNION co?founder Pete Slosberg. It is a Belgian-Style Scotch Ale – a nod to Virginia’s heritage. It is brewed to an original gravity of 1078 using 5 different malts and hopped with East Kent Goldings to 35 IBU’s. It is fermented with a high gravity Trappist yeast and is 7.0% alcohol by volume. Each brewery has created a unique interpretation of the REUNION label.

The beer is deep amber in color with an off white full head. It has a complex malt palate with subtle spice notes enhanced by the finesse of the Trappist yeast. The beer finishes with balancing and pleasing hop notes.

About IMBCR
The Institute for Myeloma and Bone Cancer Research is dedicated to independent research seeking to develop effective therapies to improve the quality of life and longevity of patients with myeloma and bone cancer. Myeloma and bone cancer are two of the fastest growing diseases in the world, afflicting more than one million people in the U.S. alone.

[Press Release] Pints for Prostates on Father’s Day

Posted May 27, 2010 in Beer, Beer and Health, Coolness, Goings on, In the news, People, The Beerlanthropy® Project

FOR IMMEDIATE RELEASE
May 26, 2010

FOR MORE INFORMATION CONTACT:
RICK LYKE, APR
PINTS FOR PROSTATES INC.
704-916-6152
704-340-2840

Pints for Prostates Launches “Donate for Dad”

Program Enables Donors to Buy Dad a Virtual Beer for Father’s Day

Charlotte, N.C. – Pints for Prostates, a campaign reaching men through the universal language of beer, is launching “Donate for Dad” a fundraising campaign aimed at supporting the mission of the Us TOO International Prostate Education and Support Network by offering donors the chance to buy Dad a virtual beer for Father’s Day.

“The Pints for Prostates campaign hosts events around the country, but many people are unable to attend and still want to help in the fight against prostate cancer,” said Rick Lyke, a 49-year-old Charlotte, N.C., marketing executive and drinks journalist who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “Donate for Dad is a simple and easy way for people to honor their Dads in a way that will make a big difference to men who are battling prostate cancer.”

With Donate for Dad, supporters buy a virtual pint ($5), six pack ($10), case ($25) or keg ($100) for Dad and 100 percent of the net proceeds go directly to Us TOO International, which is celebrating 20 years of helping men fighting prostate cancer. As part of the program an eCard is sent to the donor’s Father telling them about the donation.

People can visit www.pintsforprostates.org and click on the link to Donate for Dad.

Prostate cancer kills nearly 28,000 men in America each year. Few people realize there are roughly as many new prostate cancer cases diagnosed annually in this country as there are new breast cancer cases. For the men battling prostate cancer and their families, the Us TOO International Prostate Cancer Education and Support Network is a place they can turn to for reliable information about the disease and treatment options.

“Whether you say Cheers, Prost, Salud, Slainte, L’chaim or something else when you are toasting, this year you can honor Dad by helping a great cause,” Lyke said.

Since being launched in late 2008, Pints for Prostates has reached nearly 100 million people through a combination of donated advertising, news articles, appearances at beer festivals, and coverage on websites and blogs. In 2009, program was featured at the Livestrong Global Cancer Summit in Dublin, Ireland, and profiled on CNN’s Vital Signs program hosted by Dr. Sanjay Gupta. During the 2010 NHRA season the Yonke Motorsports Pro Stock is racing with the Pints for Prostates logo on the hood of its car. In April, a team of athletes from Columbus, Ohio, ran with prostate cancer survivor Patrick Grubbe in the Boston Marathon wearing uniforms with the Pints for Prostates logo.

About Pints for Prostates

Pints for Prostates, is a 501(c)3 campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates supports the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that works to support, educate and advocate for men with prostate cancer and their families. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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SALE! All beer books are 15% OFF

Posted May 26, 2010 in Beer, Beer and Health, Beer Humor, Beer Pairings, Books, Breweries, Coolness, Merchandise, People, Specials, Travel

In the constant struggle to make room for beer, we are having a big-ass SALE on all beer books! There are some great ones here covering brewing, beer guides, cookbooks and history. Take your pick!

  • He Said Beer, She Said Wine
  • Extreme Brewing
  • The Brewmaster’s Table
  • The Good Beer Book
  • Beer Drinkers Guide to Munich
  • Stephen Beaumont’s Brewpub Cookbook
  • Good Bottled Beer Guide
  • A Beer History
  • Prost: The Story of German Beer
  • Cooking With Beer Season By Season
  • Bartender’s Beer Cookbook
  • Travels With Barley
  • Man Walks Into A Pub
  • Ambitious Brew
  • I Love You More Than Beer (novelty)