Heyo, beer people! Join us on Thursday, Februrary 2, 5:00-7:00 p.m. with Trey from New Belgium Brewery, Fort Collins, Color. We’ve got a special line-up, including the new seasonal, Dig Pale Ale, with Sorachi, Nelson Sauvin, Cascade and Centennial hops, and two beers from the Lips of Faith Series, Biere de Mars and the new (and yummy) Cocoa Mole.

Dig Pale Ale
“Unearth your bottle-opener because this Pale Ale is something you can Dig. Sorachi Ace hops provides a fresh Spring zing with incredible lemon aroma. Nelson Sauvin is next in line with bursts of passion fruit, mango and peach. American favorites, Cascade and Centennial round out this crisp, clean Pale Ale.” [5.6% abv]

Belgo IPA
“When we set out to brew, we use imagination and salvation to guide us- not necessarily style guidelines. It’s the Belgian way. So, Ameri-Belgo and IPA both being styles, the branding begged for New Belgium whimsy to liven things up. Hmmm Belgo sounds like a Belgian disco. Hops like to party. Next thing you know, we bust out a disco-ball and brewers started groovin. Hops started hoppin. Add in an authentic Trappist yeast strain and the place brewed into a frenzy of citrus hoppy folly.” [7.0% abv]

Lips of Faith: Biere de Mars
“Again in 2012, we are pleased to offer one of our favorite harbingers of spring, Biere de Mars. With earthy tones of ripe mango and lemon verbena, this bottle-conditioned ale reflects the hearty character of the southern Belgian and northern French countrysides. Brewed with barley, oats and wheat malt, Biere de Mars’ celestial orange hue inspired the planetary play on words. Brettanomyces, a wild yeast strain, added for bottle-conditioning creates a refreshingly sour flash across the palate. Lemon peel coupled with the lemon verbena imparts fruitlike character and a citrusy finish.” [6.2% abv]

Lips of Faith: Cocoa Molé
“Say Hola to a spiced up ale full of cocoa and ancho, guajillo, chipotle peppers. But don’t fear the heat, because plenty of caramel and chocolate malts bring a smooth, complex flavor to our Cocoa Molé. Scents of cinnamon when poured will have you saying, “¡Olé for molé!” [9.0% abv]

For immediate release: January 24, 2011

The first ever Asheville Beer Week will take place May 24 through June 3, 2012. The ten days celebrating beer and Beer City, USA, will culminate at Asheville’s third Beer City Festival on June 2.

Our mission is to celebrate that nectar known as beer—to taste many different styles of beer and variations on those styles; to pair beer with a smorgasbord of delicious foods; to learn about and explore beer in all its delectable complexity; and, most of all, to have fun drinking beer in the brewery-centric mountains of Asheville, NC.

The “week” will include seminars, tastings, dinners, and special events with “beer celebrities” from around the country and the world. More than 40 breweries are slated to appear at Beer City Festival already.

Organized by a beer-loving bunch of regional beer industry folks, Asheville Beer Week will offer a variety of events and include as many bars, restaurants and breweries as possible.

If you’re interested in holding an event, please contact us at avlbeerweek@gmail.com, and we’ll send you a sign-up sheet. Event sign-ups are due by February 17, after which time, we’ll produce an official Asheville Beer Week calendar.

Whether or not you’d like to participate or attend, please spread the word about Asheville Beer Week.

We’re also holding a logo contest. Submissions for the Asheville Beer Week logo also are due by February 17. The winner will receive two tickets to Beer City Fest, two tickets to Brewgrass (Sept. 15), and two tickets to an Iron Man Chef Competition to be held during Asheville Beer Week.

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Contacts:

Mike Rangel, Asheville Brewers Alliance and Asheville Brewing Company, asheville.ninja@gmail.com.

Anne Fitten Glenn, beer writer/educator/Brewgasm.com., annefittenglenn@gmail.com.

General email: avlbeerweek@gmail.com

Facebook: Asheville Beer Week

Twitter: @avlbeerweek

This week we’re sampling Pale Horse Brewing from Salem, Oregon. Come get a little taste of the Pacific Northwest from 5:00-7:00 p.m. tomorrow!

Hillbilly Blonde: A crisp, refreshing, light ale suitable for any occasion. Hillbilly is golden blonde in color with a fruity, floral scent; this ale has a light hop profile, allowing the malty flavor to be thoroughly enjoyed. Smooth to the taste and bubbly to the tongue, this highly drinkable ale will satisfy the most discerning of beer lovers, yet finds itself comfortable in quenching the thirst at a backyard barbecue, wetting the palate after a hot afternoon of lawn mowing, or being found in the pint glasses of friends meeting at a local watering hole.

Hopyard Dog IPA: Brewed with a well balanced blend of malts and Cascade hops, Hopyard Dog IPA has an authoritative but pleasant bite. Notes of citrus and vanilla blend well with the malty body and large hop profile of this smooth, satisfying, golden India Pale Ale. Get “RUFF n’ TUFF” yet keep it smooth with Hopyard Dog IPA.

Pale Horse Export Stout: Obsidian in color with deep garnet hues, aroma and flavor carrying hints of coffee and chocolate, Pale Horse Export Stout is a carefully crafted balance between smooth sweetness and smoky hop bitterness. Brewed in the style of great Irish breweries, yet crafted from local ingredients and Yankee ingenuity, this stout is unique and extremely tasty. The perfect choice for the dark beer lover, treat your senses to one today!

Pale Horse Winter Seasonal (Heavy Scotch Ale): A deep lustrous brown with hints of woodsmoke, cedar and dark fruits such as raisins and plums in the aroma, our Winter Seasonal will warm your insides with its 9.5% abv while the outdoors are claimed by winter’s tantrum. This ale is heavy in body and smoky sweet over the tongue, a perfect pairing for strong cheeses and fruit. This is an ale to savor and by the end of bottle, you’ll be feeling the season’s cheer in a jolly big way!

First tasting of the  2012 is with Kevin Fox of Heavy Seas, Baltimore, MD. Join us tomorrow, Thursday, December 12 from 5:00-7:00pm for a flight.

Loose Cannon: “Burnished gold with a rich citrus hop aroma, it is wonderfully drinkable with a big hop flavor. We’ve knicknamed it Hop³ (hop cubed) ale to reflect the enormous amount of hops in this beer: over 3 pounds per barrel! It is hopped 3 ways: in the kettle, in the hop back, and dry hopped. Pairs well with strong cheeses and steak. 2nd Place CAMRA award winner at the 2010 Great British Beer Festival.” [7.25% abv]

Black Cannon: “The style is an oxymoron but this ale is an extension of our Loose Cannon style brewed with black malt. Available Jan – March.” [7.25% abv]

Hang Ten: “A classic German-style weizen bock, slightly cloudy and bursting with flavor. It will benefit with aging up to two years. VINTAGE DATED.” [10.0% abv]

Smoke On The Water: “A rich dark porter with added complexity from subtle smoked malt. Pair this porter with anything cooked on the grill and smoked gouda. RETIRED.” [8.0% ABV]

What’s on the beer flight:

Allagash White: “Our interpretation of a traditional Belgian wheat beer. Brewed with a generous portion of wheat and spiced with coriander and Curacao orange peel, this beer is fruity, refreshing and slightly cloudy in appearance.” [5.0% abv]

Allagash Black: “Allagash Black is a Belgian style stout brewed with 2 Row barley, torrified wheat, oats, both roasted and chocolate malt and a generous portion of dark caramelized candi sugar. The silky mouth feel is a great balance to the roasted character, coffee and dark chocolate notes expressed throughout this beer.” [7.5% abv]

Allagash Tripel: “This strong golden ale is marked by passion fruit and herbal notes in the aroma, with suggestions of banana and honey in the complex palate. The Tripel has a remarkably long and smooth finish.” [9.0% abv]

… and a very special addition straight from the brewery for samples only …

Mattina Rossa: “Mattina Rossa is a beer that was a long time in the making. It was brewed in August of 2008 with a base of 2-Row malt and 440 lbs of local raspberries in the mash. It was then conservatively hopped with Tettanang, German Tradition and Saaz and fermented with our house yeast strain. Shortly after primary fermentation, the beer was racked into eleven red wine barrels, nine of which were inoculated with either Lactobacillus or Brettanomyces ‘Allagensis’. After one year, we placed an additional 100 lbs of local raspberries in five of the barrels. The beer continued to age for an additional year, at which time the barrels were blended to strike the desired balance of fruit and funk. Mattina Rossa has an aroma of fresh raspberry, strawberry preserves and lemon rind. Raspberry is also discernible in the flavor, along with mild quince and pomegranate. The long finish starts with a tart citrus and ends with a pronounced biscuit flavor and a slight bitterness.” [6.9% abv]

(PS: We also have the draft-only release Big Little Beer wild ale on the kegerator for purchase.)

This coming Monday, Bruisin’ Ales will have special Monday hours to launch the long-awaited 21st Amendment Brewery from San Francisco, California. The entire line comes in cans. Probably best known for their Hell or High Watermelon Wheat (which exploded onto the beer scene initially and will likely make an appearance after the New Year), this is a fantastic canned line. We’re thrilled to launch it in WNC and we welcome them to the Bruisin’ shelves. About the brewery/brewpub:

In 2000, Nico Freccia and Shaun O’Sullivan founded the 21st Amendment Brewery in San Francisco’s historic South Park neighborhood. The popular brewpub is now at the heart of the new city center, just south of the financial district and only two blocks from the San Francisco Giants baseball park. In addition to eight rotating taps of multiple award-winning hand-crafted house beers, the pub has been voted “Best Brewpub”, “Best Burger” and “Best Happy Hour” by the San Francisco press.

So, what 21st Amendment beers will be coming on the initial shipment? Here’s what we’re tasting on Monday from 5:00-7:00 pm.

Brew Free or Die (IPA)
Brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt backbone. Our top selling beer at the pub, this IPA starts big and finishes clean leaving you wanting more. [7.0% abv]

Back in Black  (Black IPA)
Inspired by Paul Revere’s midnight ride, we rebelled against the British style IPA, embraced the more aggressive American version and then recast it in bold, brave, defiant black. Our Black IPA is a Declaration of Independence from the tyranny of the expected. Back in Black is our newest year-round beer available now in six pack cans and on draft. Brewed like an American IPA but with the addition of rich, dark malts, this beer has all the flavor and hop character you expect with a smooth, mellow finish. [6.8% abv]

Allies Win the War (Strong Ale brewed with Dates, Collaboration with Ninkasi Brewing)
In a surprising turn of events, rival superpowers have joined forces to bring a beer of might to the world. According to top-secret documents, recently unclassified, brewmasters for 21st Amendment in California and Ninkasi in Oregon began their brewing careers together many years ago. The two leaders reunited recently at a secret camp in the Sierras to devise their master plan. “We are more alike than we are different,” said 21st Amendment’s Shaun O’Sullivan. “We must unite in our common cause,” added Ninkasi’s Jamie Floyd. The resulting collaboration, an ale brewed with California dates, an aggressive arsenal of all-Northwest hops and an unmistakable aroma of victory, deals a unified blow to unoriginal beers everywhere. [8.5% abv]

Please note: Store hours will be 5:00-8:00 pm on Monday, December 5th, so come on down for a sample and get a little beer shopping done!

Today we welcome Stephen Hill, co-founder of Mother Earth Brewing from 5-7 p.m. We’re sampling the whole line-up, including cans!

Endless River: A clean, crisp beer, Kolsch offers a very slight fruity flavor and aroma. It is light gold in color, with a delicate head. This light-bodied beer appeals to nearly everyone who samples it. Expect to enjoy a slight tang in the finish.

Sunny Haze: Sunny Haze will brighten even your finest day. “Hefe” means “with yeast” so expect to find our hefeweizen cloudy in appearance due to its unfiltered status. Fruity hints and slight spiciness of this hefeweizen will mingle in your mouth, creating a crispness that’s as energizing as the sun itself. Banana and clove-like aromas add interest and depth to an already impressively well balanced brew. There’s no doubt; it’s meant to be a Sunny Haze kind of day.

Weeping Willow Wit: This beer style is over 400 years old, and continues to enjoy overwhelming popularity. Offering low hop bitterness, it is easy to enjoy. It pours very hazy, with a light gold color… we say it’s like summertime in a glass. Bitter orange peel and fresh coriander add zest and depth to this refreshing beer.

Dark Cloud: Steeped in a long history dating back hundreds of years, this “old-fashioned” beer is again in vogue. Lager is the German word meaning “to store,” so this beer ages three times longer than our ales do. “Dunkel” means dark in German, but don’t let the color fool you, it is by no means heavy, overbearing or bitter. In fact, it proves to be a very drinkable session beer.

Second Wind: Prepare yourself for an inspiring journey. Uncomplicated and down-to-earth, the mild hop bitterness and gentle floral and citrus like character of this beer result in an invigorating experience that flawlessly celebrates the close of an idyllic day. If you’re searching for your second wind, you’ve just discovered it.

Sisters of the Moon: Made with hops grown in the good ‘ol USA… you’ll proudly support American farmers when you drink this beer! Light copper in color, it has an intense hop aroma and strong hop bitterness. Our hopback process uses fresh hop cones to take this IPA to unexpected places. Prepare for a mouthful of flavor.

Old Neighborhood (seasonal): Our Old Neighborhood Oatmeal Porter will take you back to the good old days. This classic dark ale is rich and robust, yet silky smooth. Its distinct roasty essence is deliciously balanced with a slight sweetness, creating a porter that boasts intense flavors.

Never a dull moment, kiddos!

This upcoming Tuesday, November 8, we’ll be hosting Ted “Voltron” Whitney, National Sales Director of Avery Brewing Company for a sampling of Avery beers at the usual time, 5:00-7:00 p.m. (Above he talks about Avery Karma, currently out of season, but we thought you might be interested.) So, what’s up with Ted?

Ted grew up in Rhode Island and came to Colorado in 1996 to run. After seven years of studying Biology and English at University of Colorado he got into wine wholesaling. Ted worked with big distributors and small but the whole time was hanging out at Avery and finally in 2007 got a job with us. These days Ted makes sure to run, mountain bike and get on the road bike whenever possible. He spends his remaining time making sure Coloradoans are experiencing more from their favorite brewery. If you run into Ted on the street, make sure to ask him how he got his nickname!

Of course, we have a Bruisin’ line-up for everyone to sample while you chat up Ted. (And beer spies report that there may be a limited appearance of some of Avery sours, so get there early.)

Salvation: “Salvation has luscious apricot and peach aromas delicately interwoven with spicy suggestions of nutmeg and cinnamon. This heavenly soft, champagne-like elixer is cellarable for 3 years.” [9.0% abv]

DuganA: “Lupulin Rapture Incarnate! As fervent  devotees of hops, we found ourselves on a quest to create a transcendental IPA capable of quenching our voracious lupulin desires. Our mantra became ‘unity of bitterness, hop flavor and aroma.’ Enlightened, duganA IPA was born: A brutally bitter, dank, piney and resinous ale designed for those seeking a divine hop experience.” [8.5% abv]

Hog Heaven: “This dangerously drinkable garnet beauty is a hop lover’s delight. The intense dry-hop nose and the alcohol content are perfectly balanced for a caramel candy-like malt finish. This is a serious beer for serious beer afficianados and it only gets better with age. Cellarable for 3 years.” [9.2% abv]

The Reverend: “A divinely complex and beautifully layered beer with hints of dark cherries, currants, and molasses, complimented by an underlying spiciness. Sinfully smooth considering the high alcohol content. Cellarable for up to 4 years.” [10.0% abv]

It’s been a busy week around here. This week we welcome Fred Bueltmann, partner in New Holland Brewing from New Holland, Michigan. Meet-n-Greet and tasting this Thursday, November 3 from 5:00-7:00 pm.

A little bit about Fred and his role with New Holland:

“I’m thrilled to be part of the New Holland Brewing Company. I’ve been involved in selling beer in one capacity or another for years. While a novice homebrewer in the early 90s, I discovered the beer industry at a distributor in Chicago, prior to managing a large Midwestern region for a German Importer. A few years later, I was Sales Manager/VP Sales at a growing Michigan microbrewery in Kalamazoo, MI. I joined New Holland as a partner in 2004 and oversee the branding and distribution of our beer and spirits. I also contribute to our company celebration of the marriage between beer & food. ‘Bringing Beer to the people’ is more than a job to me, it’s a cultural mission that makes planet Earth a better place to hang out”.

If you haven’t heard by now (and you should have), Greg Koch, CEO of Stone Brewing Company is visiting Asheville on Friday, October 28 for a series of events to promote a new book, The Craft of Stone Brewing.

At Bruisin’ Ales, we’re holding a private book signing and beer tasting from 4:30-6:00 p.m. Cost is $30/per person and includes the new book ($25 retail price), plus a flight of rare Stone Brewing beers paired with local cheeses and snacks. There are only 35 spots available. You must call the store with a credit card to make your reservation. (828) 252-8999

A little bit about Greg and the history of Stone Brewing:

Since starting the brewery with his partner Steve Wagner in 1996, Stone has become one of the fastest growing and highest rated breweries in the world. Brewing a projected 150,000 barrels in 2011, Stone is the 14th largest craft brewery in the United States, a position it achieved without ever advertising, discounting, giving away freebies or compromising.

Greg passionately believes that environmental and social sustainability goes hand-in-hand with brewing mind-blowing beer and he frequently is called on to speak on topics ranging from craft beer to business to food to marketing, bringing a bold, entertaining, and often humorous approach along with his philosophy.

The beers [UPDATE]:

Trio of Bastards:
Arrogant Bastard
Oaked Arrogant Bastard
Double Bastard (2011)

Baird / Ishii / Stone Japanese Green Tea IPA
Stone Sublimely Self-Righteous Ale
Stone Cali-Belgique IPA

After the Bruisin’ Ales private event, please follow us to the LAB (Lexington Avenue Brewery), where Greg will deliver a talk on the craft beer industry, entrepreneurship, and creative marketing at 6:30 p.m. We have been fortunate to hear Greg speak in the past, and trust us, you don’t want to miss it. While we don’t much care for comparisons, many of you are familiar with Gary Vee of the wine industry. Greg Koch is that guy for all us craft beer supporters (and then some). The LAB speaking engagement is free to the public and will be held in the back room stage area of the brewery.

If you’re still up for some Stone Brewing beers after that (and who wouldn’t be?), The Thirsty Monk has a fantastic line-up of special draft beers that night, offering you another opportunity for a Meet & Greet.

Please note that books will be available at all locations, including Stone Brewing Company’s first book, The Brewers Apprentice. (And a special shout to all our friends at Malaprops, our amazing local bookstore, for handling the book orders.)

Call today! These spots will go quickly! We look forward to seeing you all at Bruisin’ Ales.