Archive for the ‘Coolness’ Category

It’s been a busy week around here. This week we welcome Fred Bueltmann, partner in New Holland Brewing from New Holland, Michigan. Meet-n-Greet and tasting this Thursday, November 3 from 5:00-7:00 pm.

A little bit about Fred and his role with New Holland:

“I’m thrilled to be part of the New Holland Brewing Company. I’ve been involved in selling beer in one capacity or another for years. While a novice homebrewer in the early 90s, I discovered the beer industry at a distributor in Chicago, prior to managing a large Midwestern region for a German Importer. A few years later, I was Sales Manager/VP Sales at a growing Michigan microbrewery in Kalamazoo, MI. I joined New Holland as a partner in 2004 and oversee the branding and distribution of our beer and spirits. I also contribute to our company celebration of the marriage between beer & food. ‘Bringing Beer to the people’ is more than a job to me, it’s a cultural mission that makes planet Earth a better place to hang out”.

If you haven’t heard by now (and you should have), Greg Koch, CEO of Stone Brewing Company is visiting Asheville on Friday, October 28 for a series of events to promote a new book, The Craft of Stone Brewing.

At Bruisin’ Ales, we’re holding a private book signing and beer tasting from 4:30-6:00 p.m. Cost is $30/per person and includes the new book ($25 retail price), plus a flight of rare Stone Brewing beers paired with local cheeses and snacks. There are only 35 spots available. You must call the store with a credit card to make your reservation. (828) 252-8999

A little bit about Greg and the history of Stone Brewing:

Since starting the brewery with his partner Steve Wagner in 1996, Stone has become one of the fastest growing and highest rated breweries in the world. Brewing a projected 150,000 barrels in 2011, Stone is the 14th largest craft brewery in the United States, a position it achieved without ever advertising, discounting, giving away freebies or compromising.

Greg passionately believes that environmental and social sustainability goes hand-in-hand with brewing mind-blowing beer and he frequently is called on to speak on topics ranging from craft beer to business to food to marketing, bringing a bold, entertaining, and often humorous approach along with his philosophy.

The beers [UPDATE]:

Trio of Bastards:
Arrogant Bastard
Oaked Arrogant Bastard
Double Bastard (2011)

Baird / Ishii / Stone Japanese Green Tea IPA
Stone Sublimely Self-Righteous Ale
Stone Cali-Belgique IPA

After the Bruisin’ Ales private event, please follow us to the LAB (Lexington Avenue Brewery), where Greg will deliver a talk on the craft beer industry, entrepreneurship, and creative marketing at 6:30 p.m. We have been fortunate to hear Greg speak in the past, and trust us, you don’t want to miss it. While we don’t much care for comparisons, many of you are familiar with Gary Vee of the wine industry. Greg Koch is that guy for all us craft beer supporters (and then some). The LAB speaking engagement is free to the public and will be held in the back room stage area of the brewery.

If you’re still up for some Stone Brewing beers after that (and who wouldn’t be?), The Thirsty Monk has a fantastic line-up of special draft beers that night, offering you another opportunity for a Meet & Greet.

Please note that books will be available at all locations, including Stone Brewing Company’s first book, The Brewers Apprentice. (And a special shout to all our friends at Malaprops, our amazing local bookstore, for handling the book orders.)

Call today! These spots will go quickly! We look forward to seeing you all at Bruisin’ Ales.

Bob Moog Foundation and Asheville Brewing Company Announce One-Month Release of Moog Filtered Ale

For Immediate Release -October 6, 2011 (Asheville, N.C.) – Asheville Brewing Company and the Bob Moog Foundation are proud to announce the release of the second limited edition of Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog. The two organizations partnered in 2010, releasing the first edition to international acclaim. The Ale will be available October 6, 2011, through November 7, 2011. Proceeds from the sale of the beer will be donated to the Bob Moog Foundation to benefit their mission of igniting the innovative and creative through science, music, and history. The timing of the beer’s release coincides with Moogfest, the three-day electronic music festival to be held in Asheville, N.C., on October 28, 29, and 30, 2011.

Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It will be sold nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales and will be distributed locally by Budweiser of Asheville to select grocery stores and watering holes throughout Western North Carolina, on draft and in 22-ounce bottles. The Ale will be available at Moogfest throughout the weekend. Ordering the beer for national or international shipping can be done through Bruisin’ Ales Shipping page on their website.

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups, they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music, as well as to support the eventual creation of the Moogseum.

Asheville Brewing Company President Mike Rangel says, “We are honored to be working with the Bob Moog Foundation again this year to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s Dr. Bob’s SoundSchool outreach program. Moog Filtered Ale is absolutely the most exciting project our company has been involved in, and after the success of last year’s collaboration, we couldn’t wait to do it again this year.”

Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, remarks, “We are extremely proud and grateful to be partnering with Asheville Brewing Company again this year. The funding from last year’s sales of Moog Filtered Ale was of tremendous assistance in helping us reach our goals. As a result, our programs are thriving and our organization is stronger than ever. Purchasing Moog Filtered Ale is a very tasty way for people to support both the work of the Bob Moog Foundation and Asheville Brewing Company, a small business that supports many local non-profit organizations all year long.”

The label for the Ale is an original design by Asheville artist Phil Cheney. Featuring vibrant shades of purple, green, and orange, the label shows Bob Moog leaning over a keyboard with musical notes, synthesizer knobs, and patch cables floating above his head. A line of t-shirts and other merchandise featuring the label will be available through www.shop.ashevillebrewing.com beginning October 10.

About the Bob Moog Foundation

The Bob Moog Foundation (www.bobmoogfoundation.org) honors the legacy of synthesizer pioneer Dr. Bob Moog through its mission of igniting the innovative and creative spirit at the intersection of science, music, and history. Its projects include Dr. Bob’s SoundSchool, which brings electronic musical instruments into the schools to teach children science through music; the Archive Preservation Initiative, an effort to preserve and share the inventor’s extensive and historic archive; and the planned Moogseum, an innovative educational, historic, and cultural facility that will bring Bob Moog’s work and spirit alive to inspire future generations. The Moogseum will be located in Asheville, N.C., in the years ahead, pending necessary funding. The Bob Moog Foundation is an independent, donor-driven 501(c)(3) non-profit organization and is not formally affiliated with Moog Music, Inc.

This just in from the fine folks at Brewgrass Festival & Barley’s Taproom:

Get in shape for Brewgrass! Come to Brewgrass Training at Barley’s Taproom’s (upstairs) any or ALL of the next three Tuesday nights.

Get 10 samples of draft beer from Barley’s mix of local and national brews. Get a “Brewgrass Training” T-shirt. Get two slices of pizza and take home the tasting glass. All of that for only $20.

Also, two Brewgrass tickets will be given away on Sept. 13 to some lucky beer lover on the training team roster (make sure to sign in on the night you attend to be eligible).

Brewgrass Training will take place Tuesday nights at 7 p.m. on Aug. 30, Sept. 6, and Sept. 13. For more information, call 255-0504.