Archive for the ‘Coolness’ Category

For immediate release: February 1, 2012

Asheville Beer Week Logo Contest
Asheville Beer Week needs a logo and fast

Love beer? Got some design skills? The Asheville Beer Week folks are looking for a hot logo for this inaugural beer-centric week (which actually will be an 11-day party running from May 24 until June 3).

Submit your logo designs to avlbeerweek@gmail.com by February 17. The logo winner will receive two tickets to Beer City Fest (June 2), two tickets to Brewgrass (Sept. 15), and two tickets to Asheville Beer Week’s Iron Brewer Competition (TBA).

You know the deal—nothing obscene or inappropriate. This is a wholesome(ish) beer week. Your design could be featured on every piece of Asheville Beer Week swag.

Submit logos to: avlbeerweek@gmail.com.

For more information, follow us on Facebook at Asheville Beer Week or Twitter @avlbeerweek.

FOR IMMEDIATE RELEASE 

CHICO, Calif. — Jan. 25, 2012 —Sierra Nevada Brewing Co. is pleased to announce that it has chosen a site in western North Carolina for the future home of an East Coast brewery. The site, approximately 90 acres in the Henderson County Town of Mills River— along the French Broad River, 12 miles south of Asheville — will be home to the new production facility, as well as a proposed restaurant and gift shop. “We are thrilled to have found an ideal location in western North Carolina for our second brewery,” says Ken Grossman, founder of Sierra Nevada. “The beer culture, water quality and quality of life are excellent. We feel lucky to be a part of this community.”

The new facility will add much needed capacity for Sierra Nevada, and will allow for the quick shipment of brewery-fresh beer to consumers in the east. The East Coast brewery will start with a capacity around 300,000 barrels, with room to grow. The added barrelage will accommodate wider production of the myriad of seasonal beers and bottled specialties Sierra Nevada has produced in recent years, as well as an expansion of the brewery’s well?known flagship product: Sierra Nevada Pale Ale.

Sierra Nevada began the search for a new location several years ago. The brewery looked at hundreds of potential sites, eventually narrowing the search down to a handful of locations. The list of criteria was long and included quantifiable factors such as ease of shipping and water quality, as well as quality of life issues for its employees. Sierra Nevada has a reputation for a laid-back brewery culture and a love of the outdoors, and the new facility will retain this same tone. The Asheville area offers Sierra Nevada Brewing the perfect confluence of community, recreation and craft beer culture.

Sierra Nevada’s eastern brewery site is expected to employ approximately 90 workers, with additional staff in the restaurant to follow. The brewery anticipates being operational by early 2014.

About Sierra Nevada Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and ingredients of the finest quality. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including the flagship Pale Ale, Torpedo, Porter, Stout, Kellerweis, four seasonal beers, Estate Ale, Harvest Ales, Ovila Abbey Ales and a host of draught-only specialties.

Additional links from beernews.org:

Sierra Nevada Ken Grossman’s statement on North Carolina
Sierra Nevada Brewing to invest $107.5 million over next five years in North Carolina brewery

Announcing the first ever Asheville Beer Week

For immediate release: January 24, 2011

The first ever Asheville Beer Week will take place May 24 through June 3, 2012. The ten days celebrating beer and Beer City, USA, will culminate at Asheville’s third Beer City Festival on June 2.

Our mission is to celebrate that nectar known as beer—to taste many different styles of beer and variations on those styles; to pair beer with a smorgasbord of delicious foods; to learn about and explore beer in all its delectable complexity; and, most of all, to have fun drinking beer in the brewery-centric mountains of Asheville, NC.

The “week” will include seminars, tastings, dinners, and special events with “beer celebrities” from around the country and the world. More than 40 breweries are slated to appear at Beer City Festival already.

Organized by a beer-loving bunch of regional beer industry folks, Asheville Beer Week will offer a variety of events and include as many bars, restaurants and breweries as possible.

If you’re interested in holding an event, please contact us at avlbeerweek@gmail.com, and we’ll send you a sign-up sheet. Event sign-ups are due by February 17, after which time, we’ll produce an official Asheville Beer Week calendar.

Whether or not you’d like to participate or attend, please spread the word about Asheville Beer Week.

We’re also holding a logo contest. Submissions for the Asheville Beer Week logo also are due by February 17. The winner will receive two tickets to Beer City Fest, two tickets to Brewgrass (Sept. 15), and two tickets to an Iron Man Chef Competition to be held during Asheville Beer Week.

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Contacts:

Mike Rangel, Asheville Brewers Alliance and Asheville Brewing Company, asheville.ninja@gmail.com.

Anne Fitten Glenn, beer writer/educator/Brewgasm.com., annefittenglenn@gmail.com.

General email: avlbeerweek@gmail.com

Facebook: Asheville Beer Week

Twitter: @avlbeerweek

…BREAKING NEWS…THIS JUST IN…

Things just keep getting better around Asheville! We’re getting more fun visitors this weekend at the shop!

This upcoming Saturday, December 10, we’ll be hosting a special afternoon tasting. Join us in welcoming Terrence Sullivan, Brewmaster of Sierra Nevada Brewing Co., to the humble storefront! He’ll be with us from 2:00-4:00 p.m. pouring all the Ovila Series, as well as Celebration, for the holidays.

What’s the Ovila Series, you say?

A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila brings the centuries-old monastery brewing tradition to America. A portion of the proceeds from this ale goes toward the restoration of the historic Santa Maria de Ovila chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plans crumbled, these historic stones will rise again in a California Cistercian abbey.
Celebration Ale
“The long, cold nights of winter are a little brighter with Celebration^® Ale. Wonderfully robust and rich, Celebration^® Ale is dry-hopped for a lively, intense aroma. Brewed especially for the holidays, it is perfect for a festive gathering or for a quiet evening at home.” [6.8% abv]

Ovila Abbey Dubbel
“Ovila Abbey Dubbel is brewed in the abbey tradition, and perfect for the re-birth of spring. Clear and deep copper in color, this Abbey Dubbel has a complex and rich malty sweetness with hints of caramelized sugar. The aroma is a heady and layered mix of fruit and spice, with hints of clove, raisin, and black pepper from the use of an abbey style yeast.” [7.5% abv]

Ovila Saison
“A collaboration between Sierra Nevada Brewing Co and the monks at the Abbey of New Clairvaux, Ovila Abbey Saison brings the centuries-old monastery brewing tradition to America. Ovila Abbey Saison is complex and contemplative-but also refreshingly dry and drinkable. With earthy and spicy aromas, this rustic Saison has note of green grass and a faint citrus tang. The body is light and layered with fruit and spice accents and a dry, peppery finish. A portion of the proceedsfrom this ale go toward the restoration of the historic Santa Maria de Oliva chapter house on the grounds of the Abbey of New Clairvaux. This medieval building stood for nearly eight centuries in Spain. William Randolph Hearst purchased the monastery in 1931 and planned to use the stones for a castle even grander than his famous San Simeon. Although Hearst’s plan crumbled, these historic stones will rise again in a California Cistercian abbey.” [7.0% abv]

Ovila Quad
“Ovila Abbey Quad is rich and complex with layers of flavor including notes of intense dark fruits, and caramel-like maltiness. Rich and complex, this ale should be shared among friends in the true spirit of the season. ” [10.4% abv]

Never a dull moment, kiddos!

This upcoming Tuesday, November 8, we’ll be hosting Ted “Voltron” Whitney, National Sales Director of Avery Brewing Company for a sampling of Avery beers at the usual time, 5:00-7:00 p.m. (Above he talks about Avery Karma, currently out of season, but we thought you might be interested.) So, what’s up with Ted?

Ted grew up in Rhode Island and came to Colorado in 1996 to run. After seven years of studying Biology and English at University of Colorado he got into wine wholesaling. Ted worked with big distributors and small but the whole time was hanging out at Avery and finally in 2007 got a job with us. These days Ted makes sure to run, mountain bike and get on the road bike whenever possible. He spends his remaining time making sure Coloradoans are experiencing more from their favorite brewery. If you run into Ted on the street, make sure to ask him how he got his nickname!

Of course, we have a Bruisin’ line-up for everyone to sample while you chat up Ted. (And beer spies report that there may be a limited appearance of some of Avery sours, so get there early.)

Salvation: “Salvation has luscious apricot and peach aromas delicately interwoven with spicy suggestions of nutmeg and cinnamon. This heavenly soft, champagne-like elixer is cellarable for 3 years.” [9.0% abv]

DuganA: “Lupulin Rapture Incarnate! As fervent  devotees of hops, we found ourselves on a quest to create a transcendental IPA capable of quenching our voracious lupulin desires. Our mantra became ‘unity of bitterness, hop flavor and aroma.’ Enlightened, duganA IPA was born: A brutally bitter, dank, piney and resinous ale designed for those seeking a divine hop experience.” [8.5% abv]

Hog Heaven: “This dangerously drinkable garnet beauty is a hop lover’s delight. The intense dry-hop nose and the alcohol content are perfectly balanced for a caramel candy-like malt finish. This is a serious beer for serious beer afficianados and it only gets better with age. Cellarable for 3 years.” [9.2% abv]

The Reverend: “A divinely complex and beautifully layered beer with hints of dark cherries, currants, and molasses, complimented by an underlying spiciness. Sinfully smooth considering the high alcohol content. Cellarable for up to 4 years.” [10.0% abv]