Bob Moog Foundation and Asheville Brewing Company Announce One-Month Release of Moog Filtered Ale
For Immediate Release -October 6, 2011 (Asheville, N.C.) – Asheville Brewing Company and the Bob Moog Foundation are proud to announce the release of the second limited edition of Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog. The two organizations partnered in 2010, releasing the first edition to international acclaim. The Ale will be available October 6, 2011, through November 7, 2011. Proceeds from the sale of the beer will be donated to the Bob Moog Foundation to benefit their mission of igniting the innovative and creative through science, music, and history. The timing of the beer’s release coincides with Moogfest, the three-day electronic music festival to be held in Asheville, N.C., on October 28, 29, and 30, 2011.
Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It will be sold nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales and will be distributed locally by Budweiser of Asheville to select grocery stores and watering holes throughout Western North Carolina, on draft and in 22-ounce bottles. The Ale will be available at Moogfest throughout the weekend. Ordering the beer for national or international shipping can be done through Bruisin’ Ales Shipping page on their website.
Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups, they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music, as well as to support the eventual creation of the Moogseum.
Asheville Brewing Company President Mike Rangel says, “We are honored to be working with the Bob Moog Foundation again this year to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s Dr. Bob’s SoundSchool outreach program. Moog Filtered Ale is absolutely the most exciting project our company has been involved in, and after the success of last year’s collaboration, we couldn’t wait to do it again this year.”
Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, remarks, “We are extremely proud and grateful to be partnering with Asheville Brewing Company again this year. The funding from last year’s sales of Moog Filtered Ale was of tremendous assistance in helping us reach our goals. As a result, our programs are thriving and our organization is stronger than ever. Purchasing Moog Filtered Ale is a very tasty way for people to support both the work of the Bob Moog Foundation and Asheville Brewing Company, a small business that supports many local non-profit organizations all year long.”
The label for the Ale is an original design by Asheville artist Phil Cheney. Featuring vibrant shades of purple, green, and orange, the label shows Bob Moog leaning over a keyboard with musical notes, synthesizer knobs, and patch cables floating above his head. A line of t-shirts and other merchandise featuring the label will be available through www.shop.ashevillebrewing.com beginning October 10.
About the Bob Moog Foundation
The Bob Moog Foundation (www.bobmoogfoundation.org) honors the legacy of synthesizer pioneer Dr. Bob Moog through its mission of igniting the innovative and creative spirit at the intersection of science, music, and history. Its projects include Dr. Bob’s SoundSchool, which brings electronic musical instruments into the schools to teach children science through music; the Archive Preservation Initiative, an effort to preserve and share the inventor’s extensive and historic archive; and the planned Moogseum, an innovative educational, historic, and cultural facility that will bring Bob Moog’s work and spirit alive to inspire future generations. The Moogseum will be located in Asheville, N.C., in the years ahead, pending necessary funding. The Bob Moog Foundation is an independent, donor-driven 501(c)(3) non-profit organization and is not formally affiliated with Moog Music, Inc.
