FOR IMMEDIATE RELEASE
May 26, 2010

FOR MORE INFORMATION CONTACT:
RICK LYKE, APR
PINTS FOR PROSTATES INC.
704-916-6152
704-340-2840

Pints for Prostates Launches “Donate for Dad”

Program Enables Donors to Buy Dad a Virtual Beer for Father’s Day

Charlotte, N.C. – Pints for Prostates, a campaign reaching men through the universal language of beer, is launching “Donate for Dad” a fundraising campaign aimed at supporting the mission of the Us TOO International Prostate Education and Support Network by offering donors the chance to buy Dad a virtual beer for Father’s Day.

“The Pints for Prostates campaign hosts events around the country, but many people are unable to attend and still want to help in the fight against prostate cancer,” said Rick Lyke, a 49-year-old Charlotte, N.C., marketing executive and drinks journalist who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “Donate for Dad is a simple and easy way for people to honor their Dads in a way that will make a big difference to men who are battling prostate cancer.”

With Donate for Dad, supporters buy a virtual pint ($5), six pack ($10), case ($25) or keg ($100) for Dad and 100 percent of the net proceeds go directly to Us TOO International, which is celebrating 20 years of helping men fighting prostate cancer. As part of the program an eCard is sent to the donor’s Father telling them about the donation.

People can visit www.pintsforprostates.org and click on the link to Donate for Dad.

Prostate cancer kills nearly 28,000 men in America each year. Few people realize there are roughly as many new prostate cancer cases diagnosed annually in this country as there are new breast cancer cases. For the men battling prostate cancer and their families, the Us TOO International Prostate Cancer Education and Support Network is a place they can turn to for reliable information about the disease and treatment options.

“Whether you say Cheers, Prost, Salud, Slainte, L’chaim or something else when you are toasting, this year you can honor Dad by helping a great cause,” Lyke said.

Since being launched in late 2008, Pints for Prostates has reached nearly 100 million people through a combination of donated advertising, news articles, appearances at beer festivals, and coverage on websites and blogs. In 2009, program was featured at the Livestrong Global Cancer Summit in Dublin, Ireland, and profiled on CNN’s Vital Signs program hosted by Dr. Sanjay Gupta. During the 2010 NHRA season the Yonke Motorsports Pro Stock is racing with the Pints for Prostates logo on the hood of its car. In April, a team of athletes from Columbus, Ohio, ran with prostate cancer survivor Patrick Grubbe in the Boston Marathon wearing uniforms with the Pints for Prostates logo.

About Pints for Prostates

Pints for Prostates, is a 501(c)3 campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates supports the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that works to support, educate and advocate for men with prostate cancer and their families. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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