New Holland brewery has a little gaming going on called Capslam. What is Capslam, you ask?

Where slam poetry and handcrafted beers meet!
Well, it all starts with some friends and a case of New Holland Beer. Starting this fall all bottles will ship with a word hidden under the cap. Collect the words, make your poems and of course—share them with us!

We’ve never even noticed the words underneath the caps, but we like the idea. We’re not even sure which “Fall” they launched this project, but they don’t seem to have kept up with it. We do like this one, though. “You are happiness in my glass.”

[Image: Capslam.com]