The man behind Pop The Cap is a funny guy. Being that Sean is King of the Pranks, he sent out this delightful e-mail yesterday to let folks know the new direction of Pop The Cap.

Greetings from Pop The Cap!

When we first started the Pop The Cap campaign five years ago, our focus was united around one single goal: lift the archaic 6% alcohol cap on beer in North Carolina. We reached that goal in two years and have been enjoying (and buying) the fruits of our labor ever since.

Once we lifted the cap, Pop The Cap shifted its mission, knowing that the opportunity to promote craft beer in North Carolina is unlimited. Over the past two years, we’ve traveled throughout the state to lead beer dinners, head up small festivals, and promote North Carolina craft beer. Within the past two months, we’ve served local beer to the governor in Winston-Salem and promoted North Carolina beers in New York City.

Now, it’s time to take on that next challenge. It’s time to take beer beyond the bar.

Introducing Barley Legal by Pop The Cap, the first ever Farmhouse Ale perfume for women. Fruity malts and fresh, circusy hops provide the perfect balance of spicy and sweet. Barley Legal by Pop The Cap is for that discriminating woman who knows the intoxicating power of beer. Plan accordingly: the slightest application and two lovers will want to dry-hop for 30, 60, or 90 minutes. (120 minutes is not legal in North Carolina; we have no plans to pursue its legalization).

Because of the added SD Alcohol-40, Barley Legal can only be sold in North Carolina Alcohol Beverage Control (ABC) stores. Ask for it by name!

Proudly brewed and bottled by world-renowned parfumeur Brasserie d’Imbéciles d’Avril.