Tell Me About Beer Events
In an amazingly sarcastic brief by the Sydney Morning Herald, writer Scott Rochfort gives the Aussie perspective on Fosters and their very recent deal with SABMiller to brew Fosters in Texas and Georgia.
Despite being the Australian beer most famous for not being consumed by Australians, the company’s Americas boss, Scott Weiss, said in a statement: “Foster’s is the quintessential Australian brand, offering American beer drinkers a taste of the fun and sociable Aussie lifestyle.” …
In a pathetic attempt to make itself sound genuinely Australian, Foster’s said SABMiller would brew the beer “according to the brand’s original recipe, using the proprietary Foster’s yeast strain and the Pride of Ringwood hops from Australia.”
In a sickening portrayal of Australian culture, Foster’s is also running some advertisements in the US entitled “Crack Open a Friendly.” …
Ouch. Trust us when we say we really didn’t want to devote more time or space to this, but it was just too funny NOT to share.
Therefore, yes, we did file this under “Beer Humor.”
Source: Sydney Morning Herald
