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Tons of shifts, shake-ups and further consolidations in the beer industry worldwide this week. It’s become one horribly messed-up family tree of sorts. Thankfully, Beverage Daily wraps up this week’s developments into one news story.
In a nutshell:
- Carlsberg announced plans to give its holdings group greater power to raise equity, speculating a possible acquisition of full control of Baltic Beverages Holding subsidiary, which they co-own with rival, Scottish & Newcastle.
- [Sidebar: Now, remember, Diageo had approached SABMiller back in April with a plan to carve-up Scottish & Newcastle, which suggests consolidation took a different path, unless—god help us—Carlsberg, Diageo and SABMiller end-up as one. This sort of rings bad to us considering Diageo's upcoming "review" of the Guinness St. James Brewery which may result in closure. Throw cash behind the brand; close the original brewery. It's typical with these consolidations. Think Hoegaarden.]
- SABMiller makes a 10-year deal with Molson Coors to brew Fosters in the United States.
- Anheuser-Busch turns foreign cohort of InBev (which means A-B will now handle distribution of Stella and Beck’s in the US), and brands Grolsch and Tiger.
- And while uncomfirmed, Heineken reportedly made a deal with Brazil’s Femsa group to supply the growing South American market’s demand for foreign beer. This follows their recent purchase of Czech brewery, Kruovice.Â
Source: BeverageDaily.comÂ


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