Our fellow beer comrade, James, recently told us about the prevalence of Dogfish Head beers featured throughout the series of Reno 911 as well as the recent feature film, apparently. We were honestly surprised at this—being that we are huge fans of Reno 911 and Dogfish Head. How could we miss such a quirky thing? James also explained that he believed it had to do something with college times, and as yours truly actually went to college with Sam Calagione (though not acquaintances), we were sure we missed out on something juicy.

A little Googling got us this story at Delaware online which explains the mystery behind it all. Gosh, how we love the Internets.

When the show began in 2003, the big beer companies had problems with their product being associated with the wacky antics of the what just might be worst police department in the country.

But when it comes to Calagione and his Milton-based brewery, nothing is out of bounds. In the “Reno 911!” film, the beer shows up in the hands of an obese man right before he’s eaten by a crocodile.

Calagione says he has no worries about his beer being associated with the crazy stunts. “We give our customers a lot of credit for being … smart enough to know the difference between farce and reality.”

[edit] The other half points out that, speaking of Dogfish Head, we got more Red & White today. Get it while you can!

Source: Delaware Online
Image: Comedy Central